Counterpoint：中国手机厂商掀起第二轮海外扩张，多元化将打破苹果、三星双寡头垄断

IT之家10:59

IT之家 11 月 20 日消息，市场调查机构 Counterpoint Research 昨日（11 月 19 日）发布博文，认为全球智能手机市场回暖，高端市场增长强劲的大背景下，中国安卓品牌抓住这绝佳的扩张机遇，正掀起第二波全球扩张浪潮。报告认为中国安卓手机品牌目标直指高端市场，力求打破苹果和三星的垄断，为全球消费者带来更多元化的选择。成功的基石中国安卓品牌在过去几年取得了显著的海外成功，这与...

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日）发布博文，认为全球智能手机市场回暖，高端市场增长强劲的大背景下，中国安卓品牌抓住这绝佳的扩张机遇，正掀起第二波全球扩张浪潮。报告认为中国安卓手机品牌目标直指高端市场，力求打破苹果和三星的垄断，为全球消费者带来更多元化的选择。成功的基石中国安卓品牌在过去几年取得了显著的海外成功，这与它们有效的本地化战略密不可分。该机构以 OPPO 公司为例，分享了几个关键要素：本地化生产：例如 OPPO 已在印度、印尼等七个国家投资建厂。建立完善的分销渠道：OPPO 拥有超过 30 万个销售点和 6.5 万名销售人员。提供本地化服务：ColorOS 月活跃用户达 7 亿，海外应用商店和浏览器应用的用户也分别达到 2.6 亿和 2.1 亿。强大的本地团队：确保品牌能够快速适应不同市场需求。这些努力让中国安卓品牌能够更好地与消费者建立联系，并适应不同市场的动态变化。新机遇、新挑战随着 5G 时代的到来，以及生成式人工智能（GenAI）技术的快速发展，高端智能手机市场需求持续增长。2018 年至 2023 年，价格超过 600 美元的智能手机复合年增长率为 6%，预计 2024 年销量将超过 3 亿部。中国、北美和西欧是高端智能手机市场的主要地区，但印度和中东等新兴市场也展现出强劲的增长潜力。在中国市场 600 美元（IT之家备注：当前约 4343 元人民币）以上价位，虽然苹果仍占据超过 60% 的市场份额，但华为、小米、OPPO、vivo 和荣耀等品牌一直积极提升其旗舰产品线，推出业界领先的相机系统和其他功能，其份额不断提高。\n\n\n\n\n而在海外市场，苹果和三星在全球高端智能手机市场占据主导地位，但中国品牌的安卓旗舰扩张，为全球消费者提供更多样化的选择，打破双寡头垄断，最终受益的是消费者。\n\n\n\n\n广告声明：文内含有的对外跳转链接（包括不限于超链接、二维码、口令等形式），用于传递更多信息，节省甄选时间，结果仅供参考，IT之家所有文章均包含本声明。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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