腾讯三季报惊艳经营利润同比增19%达612亿元

上游新闻11-13

11月13日，腾讯控股（00700.HK）股价波澜不惊。但晚间的财报却让市场感受到了腾讯的“肌肉”。上游新闻记者看到，腾讯第三季度营收1671.93亿元，同比增长8%。毛利与经营利润分别为888.28亿元和612.74亿元，同比增长16%和19%，延续高质量发展态势。　　每天盈利6.8亿元　　此次腾讯的财报可以说超预期。财报显示，当季腾讯营收1671.93亿元，同比增长8%。其中利润达到...

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　　每天盈利6.8亿元　　此次腾讯的财报可以说超预期。财报显示，当季腾讯营收1671.93亿元，同比增长8%。其中利润达到612.74亿元，同比增长19%，每天盈利6.8亿元。　　取得如此惊艳的成绩单，是多重因素助力。三季度腾讯主营业务板块均实现增长：增值服务板块收入826.95亿元，同比增长9%；营销服务板块（原“网络广告”）收入299.93亿元，同比增长17%；金融科技与企业服务板块本季收入530.89亿元，保持2%同比增长态势。　　公司董事会主席兼首席执行官马化腾表示：“2024年第三季，我们的游戏业务收入实现强劲增长，得益于长青游戏在全球的稳健表现及具备长青潜力的新游戏贡献。我们围绕微信小店升级了交易平台策略，旨在依托于整个微信生态打造统一且可信赖的交易体验。我们持续在产品和运营中部署AI，包括营销服务和云服务，所带来的切实可见效益也愈加显现。我们将持续投资于AI技术、工具和解决方案，以服务用户与合作伙伴。”　　小程序交易额超2万亿　　值得注意的是，腾讯的小程序生态表现亮眼。　　如今，腾讯孵化了众多业务的微信生态，微信搜一搜完成了升级，通过上线“搜索直达”功能和利用语言大模型技术，加强了对其复杂检索及内容的理解，提升了搜索结果的相关性，微信搜一搜在商业化检索量与点击率均实现同比增长。　　视频号小店升级为微信小店，通过微信小店，一个商家可以经营索引化和标准化商品店面的平台，为商家提供更多的流量和交易支持。微信小店利用微信的社交互动、内容平台和支付能力，助力商家有效触达客户并推动销售转化。　　此外，视频号在三季度也通过多元化的变现途径支持创作者，推动创作生态的繁荣。小程序第三季度的交易额超人民币2万亿元，得益于在点餐、电动车充电及医疗服务等应用场景中有更好的覆盖与更优的解决方案。　　游戏占营收三成　　游戏是腾讯的重要业务，今年三季度腾讯游戏增长尤为强劲。财报显示，网络游戏业务收入518亿元，占总营收三成，同比增长12.6%。其中，本土游戏收入373亿元，同比增长14%。国际游戏收入145亿元，同比增长9%，刷新季度收入纪录，助推该公司游戏板块整体增长近13%。　　记者注意到，在本次财报中，腾讯首次将长青游戏进一步细分为旗舰长青、其他长青和具备长青潜力的新游戏三大类别，其中《王者荣耀》《和平精英》为旗舰长青游戏，财报披露二者在三季度的游戏流水延续二季度的复苏势头。《王者荣耀》在刚刚过去的九周年庆上宣布其日活跃用户数超过1亿。Sensor tower数据也显示，因新赛季更新及新皮肤推出，《和平精英》9月的流水同比大增24%。　　值得一提的是，第三季度，腾讯国际市场游戏收入增速落后于游戏流水增速。对此，财报解释称，因为部分游戏留存率提高，公司相应地延长了收入的递延周期。（文章来源：上游新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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腾讯三季报惊艳 经营利润同比增19%达612亿元

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腾讯三季报惊艳经营利润同比增19%达612亿元