Canalys：三季度中东地区智能手机市场同比增长2% 出货量达到1220万台

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智通财经APP获悉，Canalys发文称，2024年第三季度，中东地区智能手机市场(不包括土耳其)同比增长2%，出货量达到1220万台。这主要是由于油价下跌、地缘政治紧张局势升级以及暑假期间外籍人士外出度假，导致主要市场需求放缓。尽管存在挑战，随着厂商在当地业务上的投资以实现持续增长，该地区的长期潜力依然强劲。尽管零售业强劲增长，但第三季度需求在暑假期间有所下降2024年第三季度，尽管有零售促销和...

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Hypermarkets合作，但仍大幅下降50%。Infinix和iTel也遇到了挑战，分别下滑14%和24%。小米(01810)推出了高性价比的红米14C。新兴品牌荣耀和摩托罗拉表现强劲，分别增长43%和61%。荣耀扩大中端产品线，并在迪拜推出品牌专卖店，以提升消费者参与度，而摩托罗拉则通过其高性价比的5G系列推动其强劲的出货量。在更新速度放缓和宏观不利因素的影响下，2025年中东地区将温和增长“Pravinkumar补充说：\"2025年，受设备更新周期延长、政治复杂性和经济波动的影响，中东智能手机市场预计将温和增长。Canalys预测，中东智能手机市场将保持低个位数增长，设备升级速度将放缓，而ASP将继续上涨。沙特阿拉伯、阿联酋和伊拉克等高增长市场将该地区定位为消费电子产品的重要战略枢纽，吸引厂商建立本地生产。为了推动升级，厂商必须采用可持续发展战略，提供以价值为导向的产品，同时与当地零售商建立牢固的关系，以满足这些市场的细微需求。厂商应在可持续发展方面进行创新，优化混合零售体验，并对本地趋势做出动态响应，从而在这个充满活力的市场中实现长期增长。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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