五粮液，再次发文“打假”！

中国基金报11-14

【导读】五粮液再次发文，超七成假酒来自“百亿补贴”中国基金报记者忆山继月初发布提示公告后，日前，五粮液再次发文称，经过对消费者线上购买的148瓶产品进行鉴定，假冒产品占比达12%。其中，超七成来自某大型电商平台“百亿补贴”频道中的店铺。148瓶鉴定产品中12%为假冒产品11月13日，五粮液发布致五粮液消费者的告知书称，据本月活动数据统计，对消费者在线上平台购买的148瓶产品鉴定中，共计发现假冒...

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忆山继月初发布提示公告后，日前，五粮液再次发文称，经过对消费者线上购买的148瓶产品进行鉴定，假冒产品占比达12%。其中，超七成来自某大型电商平台“百亿补贴”频道中的店铺。148瓶鉴定产品中12%为假冒产品11月13日，五粮液发布致五粮液消费者的告知书称，据本月活动数据统计，对消费者在线上平台购买的148瓶产品鉴定中，共计发现假冒公司产品18瓶，占鉴定总数的12%；其中根据消费者提供的购买凭证，发现14瓶假冒产品部分来源于某大型电商平台“百亿补贴”频道中的店铺，占假冒产品总数的77%，其余4瓶来源于其他电商平台中的店铺，以上售假店铺均非公司公布销售渠道中的店铺。五粮液称，通过此次免费鉴定活动，发现仍有不少不良商家利用电商平台售卖假冒公司产品，侵害了广大消费者合法权益。为保护消费者的合法权益，五粮液提醒消费者通过五粮液官网公布的销售渠道购买，在购买五粮液产品时务必索要发票等凭证。五粮液曾在11月初发布多条公告，除公布多个官网电商销售渠道外，还曾表示，近期接到众多消费者关于在某些电商平台“百亿补贴”上购买的五粮液产品真伪咨询，再次提示消费者通过五粮液官网公布的销售渠道购买产品。多家酒企曾发文提醒消费者值得关注的是，近期剑南春、贵州茅台酒厂（集团）保健酒业有限公司等均曾发文，提醒消费者注意假冒产品或虚假宣传产品。10月18日，剑南春发文称，近期，公司收到多位消费者的反馈称对在电商平台补贴购买的52°水晶剑南春（500ML、558ML）存疑，担心产品来源不明或涉嫌假冒伪劣，主动询问店铺产品来源渠道，店铺向消费者提供了剑南春授权书，消费者向公司核实授权书的真实性，经公司核查，所提供店铺的剑南春授权书均系伪造。剑南春表示，公司对各电商平台补贴的多个店铺销售的水晶剑南春进行采样，经初步核查，采样的水晶剑南春来源繁杂，疑似为回收拼凑销售。剑南春指出，目前部分非授权店铺或直播间为让消费者放松警惕，打着“假一罚十”“破价”“补贴”等名义进行销售，消费者购买后一旦遇到假冒伪劣商品或发现商品存在瑕疵，不仅退换货条件苛刻，无法兑现承诺，而且还面临店铺突然关闭，售后服务无法保障，自身合法权益受到侵害。为了维护消费者自身的合法权益，建议在电商平台上购买剑南春产品的消费者选择剑南春官方旗舰店或经过授权的店铺进行购买。10月21日，贵州茅台酒厂（集团）保健酒业有限公司发表声明称，近期，公司在市场巡查维护中发现，部分经营者在销售公司产品时，存在违规利用“茅台集团”“茅台股份公司”名称及相关标识，将公司产品与茅台集团或茅台股份公司进行关联从而误导消费者的行为。此类虚假、误导宣传，损害了广大消费者的合法权益，公司将严厉查处并追究相关经营者法律责任。编辑：黄梅审核：陈思扬\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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