拉夫劳伦退货率高达95%？消费者称其是“先天凑单圣体”

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11月11日，有媒体报道称，部分消费者为享受“双11”促销减免优惠，会在加购单价动辄上千的轻奢品牌拉夫劳伦的产品后付款，优惠到手后再以“七天无理由退款”方式退回给商家，使得该品牌在某平台“双11”的GMV（商品交易总额）超过16亿，但退货率却达到了惊人的95%。当日，#拉夫劳伦退货率达95%成凑单神器#话题登上微博热搜，引发广泛热议。一则网传截图显示，疑似天猫公关总监里皮在朋友圈发文回应称，到...

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Consumers call it a \"congenital eucharist\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"RL":1},"content_text":"11月11日，有媒体报道称，部分消费者为享受“双11”促销减免优惠，会在加购单价动辄上千的轻奢品牌拉夫劳伦的产品后付款，优惠到手后再以“七天无理由退款”方式退回给商家，使得该品牌在某平台“双11”的GMV（商品交易总额）超过16亿，但退货率却达到了惊人的95%。 当日，#拉夫劳伦退货率达95%成凑单神器#话题登上微博热搜，引发广泛热议。一则网传截图显示，疑似天猫公关总监里皮在朋友圈发文回应称，到目前为止，“凑单引发高退货率”的报道并未向平台和品牌进行过任何采访查证，所谓“高退货率”数字纯属以讹传讹。  此外，该截图内容还提到，天猫双11今年卖的很好，截至11日中午已经有近600品牌破亿，超过去年同期，美妆、大家电、3C数码、服饰、运动户外等品类成交增速和市场份额占比均占据行业第一。其中，拉夫劳伦品牌旗舰店的成交表现也非常好，确收后成交金额同比两位数增长，店铺的老客复购率和粉丝数都创新高。 针对此事，九派财经记者询问了阿里该截图的真实性，截至发稿未获回应。 多位消费者告诉记者，拉夫劳伦之所以被称作“先天凑单圣体”，是因为双十一88vip满1500-120和满5000-400的大额消费券使用门槛高，是按照实付金额计算的，但如果想要的商品同时参加满300-50活动的话，又不能准确预计最终金额是否能满足消费券使用条件，而拉夫劳伦的产品单价普遍较高，恰好只被允许前述消费券而不参加跨店满减和其他任何活动，所以在下单时加购不会打破已经算好的满减，可以使自己想买的东西达到最优惠。 九派财经记者　王芊蔚 编辑　万珮【来源：九派新闻】     声明：此文版权归原作者所有，若有来源错误或者侵犯您的合法权益，您可通过邮箱与我们取得联系，我们将及时进行处理。邮箱地址：jpbl@jp.jiupainews.com查看原图 314K","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2482789190"}