Counterpoint Research：三季度全球智能手机出货量同比增长2% 出货量达3.07亿部

智通财经11-07

智通财经APP获悉，根据Counterpoint Research全球第三季度市场监测智能手机追踪报告，2024年第三季度全球智能手机出货量同比增长2%，出货量达到3.07亿部。全球智能手机收入同比增长10%，平均售价增长 7%，收入和平均售价均创下历史新高。这是全球智能手机市场连续第四个季度增长。虽然智能手机市场在过去几个季度实现了强劲的同比增长，但主要原因是宏观经济状况和消费者需求的复苏。...

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10%，达到历史最高的第三季度水平。苹果在智能手机营收方面领跑市场，占据43%的份额，并创下了第三季度收入、出货量和平均售价历史最高纪录。分析师观点针对苹果(AAPL.US)的表现，研究总监Jeff Fieldhack表示：“苹果在第三季度的成功主要是由于iPhone 16系列的推出时间较早，且产品组合更新越来越倾向于Pro版本，以及针对非核心市场的持续扩张。尽管如此，仍应保持谨慎，iPhone 16系列在各个地区的表现好坏参半，与15系列相比，16在美国等主要市场的销量出现同比下降。但三到四年前iOS设备的庞大用户基数可能会帮助维持iPhone 16在未来几个季度的的稳定销量，尤其是随着Apple Intelligence功能的不断推出。”三星的收入和出货量同比下降 2%，主要是由于印度和拉丁美洲地区的下滑。小米(01810)的收入增长超过了其出货量的增长，主要原因是以小米14系列为主的高端设备比例增加。8月份，小米在销量方面短暂成为全球第二。vivo在前五大手机品牌厂商中增长最快，在第三季度，无论是在中国还是印度，在出货量方面都是第一大手机品牌厂商。OPPO的出货量和收入在第三季度同比下降。该品牌的全球销售额在9月份恢复同比增长，其中拉丁美洲和“亚太其他地区”领涨。前五大手机品牌厂商以外的市场收入录得两位数的强劲同比增长，在第三季度显著超过出货量增长。华为、谷歌和摩托罗拉等安卓品牌推动了其他品牌的增长，摩托罗拉创下了该品牌自进入智能手机时代以来最高的季度出货量。由于大多数主要品牌都实现了强劲的收入增长，≥400美元的细分市场在2024年第三季度的净份额同比上涨了2%。各个地区持续的高端化浪潮激励着手机品牌厂商重新考虑其高端产品组合和设备融资策略。预计高端化趋势将在未来几年继续，预计全球智能手机平均售价将在2023年至2028年期间以3%的复合年增长率增长。分析师观点研究总监Tarun Pathak在评论智能手机前景时表示：“全球智能手机市场已经成熟，预计未来几年出货量将保持稳定。印度、中东非以及东南亚等新兴市场可能会推动增长。预计随着高端化趋势在各个市场的持续，智能手机收入将在2028年继续增长。随着采用率的上升，GenAI和折叠屏手机等新技术也可能会推动平均售价增长。到2028年，预计出货的智能手机中有一半以上将具备GenAI功能，随着更广泛的使用场景不断涌现，这项功能将在不同价格区间普及”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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