Audi, SAIC launch new brand 'AUDI', unveil concept car E concept

CnEVPost11-08

Audi has launched the “AUDI” brand in China, with a logo featuring a combination of “AUDI” letters, in a bid to utilize China's supply chain to create EV models that cater to local consumer ...

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competitive electric vehicle (EV) models.\nAudi unveiled the “AUDI” brand at an event yesterday, with the logo featuring a combination of the “AUDI” letters instead of Audi's iconic four-ring logo.\nThe launch of the new brand signals a new phase in Audi's partnership with SAIC to accelerate the creation of products that cater to the preferences of Chinese consumers.\n\n\nJoin us on \nTelegram\n or \nGoogle News\n\n\n\n  .subscription-container {\n    background-color: #f3f3f3;\n    width: 100%;\n    padding: 8px 0;\n    margin: 15px 0;\n  }\n  .subscription-content {\n    max-width: 100%;\n    margin: 0 auto;\n    padding: 0 14px;\n    text-align: center;\n    font-size: 16px;\n    line-height: 1;\n  }\n  .bold-text {\n    font-weight: bold;\n  }\n  .subscribe-button {\n    display: inline-block;\n    background-color: transparent;\n    color: black;\n    text-decoration: none;\n    padding: 5px 5px;\n    border: 1px solid #191970;\n    border-radius: 5px;\n    font-weight: bold;\n    transition: background-color 0.3s ease, color 0.3s ease;\n    margin: 0 5px;\n  }\n  .subscribe-button:hover {\n    background-color: #191970;\n    color: white;\n  }\n\nOn May 20, SAIC announced that it had signed a cooperation agreement with Audi to jointly develop a number of high-end smart EVs for the joint venture SAIC Audi and to jointly develop the Advanced Digitized Platform.\n\nThe two companies were combining resources to jointly develop a range of EV models, with the first product expected to go on sale in 2025, SAIC said in a May statement.\nUnder the AUDI brand, the development cycle for a new car has been shortened to 12 months from the previous 18 months.\nThe AUDI brand has a more flexible decision-making process than Audi's two joint ventures in China, FAW Audi and SAIC Audi, and is expected to react more quickly to changes in the local market.\nThe CEO of the new brand is Song Feiming, who is equal in rank to the president of Audi China. The new project is not a pilot one, but a long-term project for the next 10 years, Song said.\nA concept car called the E concept was unveiled at yesterday's event and it is already 95 percent close to production, with an official launch set for the first half of next year.\n\nThe concept is based on the Advanced Digitized Platform and is a B-segment Sportback. It has a shooting brake look, similar to Nio's (NYSE: NIO) ET5 Touring.\nIt measures 4,870 millimeters in length, 1,990 millimeters in width and 1,460 millimeters in height, and has a wheelbase of 2,950 millimeters. The dimensions fall between those of the Audi A4L and A6L.\nThe AUDI E concept is equipped with a lithium ternary battery pack from CATL with a capacity of 100 kWh and 800-volt charging technology.\nIt has a CLTC range of over 700 kilometers on a full charge and can get a range of up to 370 kilometers on a 10-minute charge.\n\nIts smart driving hardware system includes a roof-mounted LiDAR, and the software system is from local startup Momenta, which will have smart driving capabilities on highways and in urban areas.\nMomenta, whose majority shareholder is SAIC, has already developed city NOA (Navigate on Autopilot) capabilities for SAIC's IM Motors that don't require HD maps.\nEarlier this month, local media outlet 21jingji reported that a production version of the concept will go into production next August at a plant in Anting, Shanghai, with the key competitor being the Nio ET5 Touring.\nIn terms of price range, it will also be similar to the Nio ET5 Touring, at the RMB 300,000 ($41,970) level, according to the report.\nAudi's debut model under new brand with SAIC to rival Nio ET5 Touring, report says\n\n\n\n HTML部分 \n\nFollow us by email: \n\n\n\n\n\n    Get Newsletter\n  \n\n CSS部分 \n\n.newsletter-container {\n  display: inline-flex;\n  align-items: center;\n  justify-content: space-between; /* 使用space-between来控制两端对齐 */\n  gap: 8px;\n  padding: 6px 50px;  /* 统一左右内边距 */\n  border: 1px solid #000;\n  border-radius: 8px;\n  background: #fff;\n  min-width: 380px;\n  box-sizing: border-box; /* 确保padding计算在宽度内 */\n}\n\n.follow-text {\n  font-size: 15px;\n  color: #000;\n  white-space: nowrap;\n  padding-left: 0; /* 移除可能的左内边距 */\n}\n\n.newsletter-button {\n  display: inline-flex;\n  align-items: center;\n  gap: 4px;\n  padding: 4px 14px;\n  border-radius: 4px;\n  background-color: #f5f5f5;\n  cursor: pointer;\n  font-size: 15px;\n  text-decoration: none;\n  color: #000;\n  transition: all 0.2s ease;\n  white-space: nowrap;\n  margin-right: 0; /* 移除可能的右外边距 */\n}\n\n.newsletter-button:hover {\n  background-color: #e5e5e5;\n}\n\n.plus-icon {\n  display: inline-block;\n  vertical-align: middle;\n  margin-right: 2px;\n}\n\n Convertkit嵌入脚本 \n\n($1 = RMB 7.1475)\n\nMore From CnEVPost\n\n\n\n\n \n\n\nAvatr opens 1st showroom in Thailand, makes 1st local car deliveries\n\n\n\n\n\n \n\n\nChina NEV retail at 1.28 million in Oct, up 14% from Sept, preliminary CPCA data show\n\n\n\n\n\n \n\n\nChina Oct NEV wholesale at record 1.4 million, CPCA estimates show\n\n\n\n\n\n \n\n\nChina NEV retail at 946,000 in Oct 1-27, down 1% from same period last month\n\n\n\n\nShare this post:XFacebookTelegramReddit\">RedditLinkedInPocketEmailWhatsAppPrintThreads CONTENT END 1","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Product Release","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2481117420"}