卢放：自身没有马斯克那样的极客IP，岚图在品牌认知度上存在劣势

睿见Economy11-01

专题：全球新能源汽车合作发展（上海）论坛　　全球新能源汽车合作发展（上海）论坛11月1日在上海举办，主题为推动新能源汽车全球合作与可持续发展。岚图汽车CEO卢放在接受专访时表示，汽车走向电动化是一个不可避免的趋势，未来汽车一定会走向纯电动。　　他认为，小型车走向纯电动更有优势，因为它更简单，成本更低，也能让用户体验更好的产品。　　从用户的需求来看，卢放表示，用户本质上还是需要一个纯电动的...

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href=https://finance.sina.com.cn/hy/hyjz/2024-11-01/doc-incuqfta1896775.shtml><strong>睿见Economy</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>专题：全球新能源汽车合作发展（上海）论坛\n　　全球新能源汽车合作发展（上海）论坛11月1日在上海举办，主题为推动新能源汽车全球合作与可持续发展。岚图汽车CEO卢放在接受专访时表示，汽车走向电动化是一个不可避免的趋势，未来汽车一定会走向纯电动。\n\n　　他认为，小型车走向纯电动更有优势，因为它更简单，成本更低，也能让用户体验更好的产品。\n　　从用户的需求来看，卢放表示，用户本质上还是需要一个纯电动的...</p>\n\n<a href=\"https://finance.sina.com.cn/hy/hyjz/2024-11-01/doc-incuqfta1896775.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1861215975.USD","symbol_name":"贝莱德新一代科技基金 A2","start_time":0,"source_url":"https://finance.sina.com.cn/hy/hyjz/2024-11-01/doc-incuqfta1896775.shtml","article_id":"2480005593","we_media_id":null,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/hy/hyjz/2024-11-01/doc-incuqfta1896775.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, 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recognition","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"IP":1,"TSLA":0.9,"NIO":0.8,"XPEV":0.6},"content_text":"专题：全球新能源汽车合作发展（上海）论坛\n　　全球新能源汽车合作发展（上海）论坛11月1日在上海举办，主题为推动新能源汽车全球合作与可持续发展。岚图汽车CEO卢放在接受专访时表示，汽车走向电动化是一个不可避免的趋势，未来汽车一定会走向纯电动。\n\n　　他认为，小型车走向纯电动更有优势，因为它更简单，成本更低，也能让用户体验更好的产品。\n　　从用户的需求来看，卢放表示，用户本质上还是需要一个纯电动的驾驶和纯智能化体验，增程车是为了解决用户心理上过不去这个坎儿。\n　　“实际上从我们很多用户来看，很多用户一箱油能用一年，他还是希望用纯电的。我在高速公路上看很多的友商的用户，纯电能跑100多公里、200多公里，他也跑过去跟人家抢充电桩。”卢放说，所以用户本质上还是想用电，增程或者是混动只是给他提供了心理上的安慰或保险。\n　　近日岚图发布新款纯电SUV，并直接对标ModelY。谈及敢于和特斯拉正面交锋的优势和底气，卢放直言：“我们产品力真的就是超过他，这也是我们的底气。”\n　　但他同时也指出，在品牌上岚图还不具备那么强的优势，其个人也没有像马斯克非常有极客精神的IP，所以在品牌认知度上存在劣势。\n　　“弥补这种劣势一个最直接的做法，就是我们要在产品上超过它，我们要在更持久的阶段，持续用产品去超过它。”卢放说。\n　　他进一步表示，中国消费者对很多的产品是盲从的，认为这个人的形象很好，产品即使不好也会也会去购买。“未来岚图还是要通过更好的产品力去打造品牌形象，也让更多人买新能源车的时候也能够想到我们。”\n　　谈及近期欧洲对中国新能源汽车加征关税，卢放表示，目前中国汽车在电动化、智能化、用户体验方面都优于欧美品牌。所以欧洲采用加税的方式阻止你出口，或者是影响你在欧洲本地的销售，这是保护他们自身工业的做法。他认为，靠这种保护无法来让他们的企业变得更强大，只有通过开放合作汽车工业才能够得到更快发展。\n　　他还强调，汽车未来一定会走向新能源化，走向智能化，中国电动车在全球崛起是不可逆的，加征关税不会影响中国汽车在欧洲、在全球的崛起。\n　　新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：王翔","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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