价格越高销量越低，前三季度黄金首饰少卖了近三成

第一财经10-28

今年黄金行情一路走高，金价也屡创新高，但国内消费者却在高金价前下不了手了。10月28日，中国黄金协会发布最新统计数据：2024年前三季度我国黄金产量268.068吨，同比下降1.17%，黄金消费量741.732吨，同比下降11.18%。其中：黄金首饰400.038吨，同比下降27.53%；金条及金币282.721吨，同比增长27.14%；工业及其他用金58.973吨，同比下降2.78%。中国黄金...

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Gold jewelry sold nearly 30% less in the first three quarters","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"00590":1,"01929":1},"content_text":"今年黄金行情一路走高，金价也屡创新高，但国内消费者却在高金价前下不了手了。10月28日，中国黄金协会发布最新统计数据：2024年前三季度我国黄金产量268.068吨，同比下降1.17%，黄金消费量741.732吨，同比下降11.18%。其中：黄金首饰400.038吨，同比下降27.53%；金条及金币282.721吨，同比增长27.14%；工业及其他用金58.973吨，同比下降2.78%。中国黄金协会指出，前三季度，黄金价格一路上涨，黄金首饰消费受到明显影响。直播带货、即时零售等电商新模式快速发展，拉动了小克重黄金首饰消费增长。三季度，金价持续高位波动及上涨预期增加，实物黄金消费有所回落，但总体上看，前三季度溢价相对较低的金条及金币消费仍能保持较大幅度增长。国家统计局数据显示，今年前9月，限额以上金银珠宝零售总额为2454亿元，同比下降3.1%。其中在9月份，金银珠宝零售总额增速为-7.8%。记者此前在走访金店时从一些销售人员处了解到，许多消费者担心买在最高点因而变得谨慎。黄金价格的波动也影响到了相关公司的业绩。近日，周大福(01929.HK) 2025财年第二季度（2024年7月1日~9月30日）财报，公司的零售值同比下降21%。季内，中国内地直营店及加盟店的同店销售分别同比下降24.3%及20.3%。香港及澳门市场受到市民暑假外游以及内地旅客消费模式和喜好转变所影响，同店销售同比减少30.8%。香港的同店销售下跌27.8%，而澳门则减少40.2%。此外，周大福门店也在调整开店的进度。6月至9月，周大福在内地净关闭145个周大福珠宝零售点。周大福方面表示，未来不以门店数量来定发展质量。“我们专注于透过提升店铺生产力和盈利能力，优化门店组合的整体财务健康状况，以保持我们的市场领导地位。”另一家六福集团（00590.HK）发布的25财年二季报也显示，该公司整体零售值同比下滑16%。六福集团称，报告期内国际平均金价（每盎司兑美元）同比上涨29%，金价高企削弱消费情绪，故黄金产品的同店销售下跌38%，而定价首饰产品的同店销售则下跌24%。分析人士认为，金价上涨降低了消费者在零售端的购买意愿，而投资者更倾向于通过金融市场等方式参与黄金交易，而不是通过实体金店购买。此外，如今电商渠道、银行渠道、新产品层出不穷，更多元的渠道出现也在一定程度上分流了消费者。这些因素最终导致黄金企业出现销量下滑、利润压缩。(本文来自第一财经)查看原图 1.97M","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2478317109"}