美团外卖：弱化营销活动影响，鼓励餐饮回归产品和服务

新浪科技10-18 10:21

新浪科技讯 10月18日上午消息，美团外卖对外发布公告，将对营销工具从三大方向进行调整，帮助餐饮商家降低营销成本，鼓励餐饮良性竞争，反对营销内卷。三项调整具体包括：　　第一，流量推荐弱化营销活动因素，鼓励餐饮经营回归产品和服务。剔除商家店铺分中“活动丰富度”评分模块，引导商家根据实际需要配置营销活动。取消首页商家列表中“满减”和“折扣菜”优惠展示标签，增加“随机用户评价”“近期好评度”等能综合...

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