8月国内手机销量：vivo、小米、华为居前三，苹果滑至第六

观察者网10-10

【文/观察者网吕栋】10月10日，市场调研机构CINNO Research向观察者网提供的数据显示，今年8月从国内手机品牌排名看，整体格局相对稳定，但各品牌之间的竞争依然白热化。vivo（含iQOO）销量排名第一，8月继续在中低端市场发力，如Y36和Y200系列的热销，有效地吸引了大量价格敏感型消费者，同时中端市场S19和X100系列也做出了贡献，帮助其在整体市场份额上保持领先。与此同时，...

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wyyyyyyi
10-11
wyyyyyyi
我米现在实力杠杠的

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241010230954ab692cb2&s=b><strong>观察者网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【文/观察者网 吕栋】10月10日，市场调研机构CINNO Research向观察者网提供的数据显示，今年8月从国内手机品牌排名看，整体格局相对稳定，但各品牌之间的竞争依然白热化。vivo（含iQOO）销量排名第一，8月继续在中低端市场发力，如Y36和Y200系列的热销，有效地吸引了大量价格敏感型消费者，同时中端市场S19和X100系列也做出了贡献，帮助其在整体市场份额上保持领先。与此同时，...</p>\n\n<a 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K70至尊版），凭借其强悍的硬件配置和实用的功能特性，实现了销量的逆势增长，其8月销量环比增长20%。华为不断推出具有创新性和竞争力的高端产品，不仅提升了华为的品牌形象，也为其带来了更高的利润和市场份额，8月位居国内第三。按照前述机构提供的信息，时隔46个月，华为手机国内销售额再次超过苹果。除了华为Pura 70及Mate 60双旗舰贡献外，在折叠屏市场，华为国内份额也占据了30%，位居第一。2024年华为开发者大会上的华为手机 图源：观察者网8月，华为折叠屏国内销量同比增长119%。考虑到华为Mate X5已推出近一年，今年8月初推出的nova小折叠或贡献了一定增量，这款小折叠的起售价下探至5000元左右。过去几年受美国制裁，华为高端市场份额曾出现明显缩水，去年Mate60系列推出后开始复苏。根据CINNO Research数据，今年8月，华为在中国售价6000元人民币以上手机市场的份额提升至37%。随着三折叠手机华为Mate XT非凡大师在9月上市，市场预期华为有望进一步巩固在高端市场的地位。其余厂商中，荣耀和OPPO（含一加不含realme）8月在国内销量分别排名第四和第五，苹果位居第六。随着近期联发科和高通相继推出新旗舰处理器，国内手机市场也进入了密集上新期。例如vivo、OPPO、荣耀和小米的新旗舰，都将在未来一两个月内亮相，华为的Mate 70系列也可能在11月份面世，市场竞争持续加剧，中低端市场也不断推陈出新，且新品的配置愈发强悍，强性能、长续航等不断被各大厂商当做卖点，凸显了存量市场的红海厮杀。一些值得关注的现象包括，随着联发科和高通的新处理器均传出涨价声音，加上供应链的价格波动，各大手机厂商的新旗舰将如何定价；华为Mate 70系列搭载原生鸿蒙上市后表现如何，能否给用户提供足够丰富完善的生态体验；在国内各大品牌产品力不断提升的背景下，被诟病缺乏创新的苹果iPhone16后市表现如何，能否止住颓势；新旗舰密集上市，各大厂商间的排名将如何变化。这些问题让手机市场充满看点。好消息是，今年中国智能手机市场不会再像去年一样大跌，企稳回升基本成定局。根据IDC的预计，2024年中国智能手机市场出货量将达到2.87亿台，同比增长3.6%，未来几年出货量将保持稳定。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[{"id":358931624685848,"gmtCreate":1728637710292,"gmtModify":1728637713364,"author":{"id":"4101528893376900","authorId":"4101528893376900","name":"wyyyyyyi","avatar":"https://static.tigerbbs.com/631750bfe36360fd4719a0a2706a0593","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4101528893376900","authorIdStr":"4101528893376900"},"htmlText":"我米现在实力杠杠的","listText":"我米现在实力杠杠的","text":"我米现在实力杠杠的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/358931624685848","repostId":2474740184,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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