中金：家电以旧换新效果明显零售延续高增

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智通财经APP获悉，中金发布研报称，2024年8月以来，各地家电以旧换新陆续落地，目前31个省市都已出台相关细则。除了中央政策规定的八大家电品类外，不少地方政府也对扫地机、洗碗机、小家电、智能家居等品类提供力度相近的补贴。商务部数据显示，截至9月25日，全国约386万名消费者购买8大类家电产品超520万台，享受46.7亿元中央补贴，带动销售额超243亿元。本轮补贴力度大，利于中高端产品销售，改善...

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href=http://www.zhitongcaijing.com/content/detail/1187413.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，中金发布研报称，2024年8月以来，各地家电以旧换新陆续落地，目前31个省市都已出台相关细则。除了中央政策规定的八大家电品类外，不少地方政府也对扫地机、洗碗机、小家电、智能家居等品类提供力度相近的补贴。商务部数据显示，截至9月25日，全国约386万名消费者购买8大类家电产品超520万台，享受46.7亿元中央补贴，带动销售额超243亿元。本轮补贴力度大，利于中高端产品销售，改善...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1187413.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B543WZ88.USD","symbol_name":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) 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rapidly","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600690":1,"000921":1,"002011":1,"000651":1,"00921":0.9,"06690":0.9},"content_text":"智通财经APP获悉，中金发布研报称，2024年8月以来，各地家电以旧换新陆续落地，目前31个省市都已出台相关细则。除了中央政策规定的八大家电品类外，不少地方政府也对扫地机、洗碗机、小家电、智能家居等品类提供力度相近的补贴。商务部数据显示，截至9月25日，全国约386万名消费者购买8大类家电产品超520万台，享受46.7亿元中央补贴，带动销售额超243亿元。本轮补贴力度大，利于中高端产品销售，改善产品结构，从近几周数据来看，各地线下零售均价同比也有提升。线下线上都有较快增长线下渠道率先推进以旧换新补贴，效果显著。根据国家发改委数据，9月1日至21日，苏宁易购全国经营门店客流量提升一倍，电脑、空调销售额分别同比实现了近300%和100%的快速增长。AVC数据显示，24W38(09/16-09/22)全国空调、冰箱、洗衣机线下零售额分别同比+140%、+96%、+92%，油烟机、燃气灶、电热水器、燃气热水器分别同比+101%、+88%、+50%、+62%。最早执行细则的湖北省，效果显著且没有降速迹象，24W33-38(08/12-09/22)空调线下零售额分别同比+67%/+110%/+278%/+222%/-58%/+438%。线上渠道尽管启动偏慢，但也实现较快增长。AVC统计24W38全国空调、冰箱、洗衣机线上零售额分别同比+76%、+45%、+28%，8月下旬起保持较快增速。空调内销去库存进入尾声，10月起排产转正2Q24南方地区多雨，空调零售低于预期，行业进入去库存阶段，5月/6月/7月空调内销出货量分别同比-1%/-16%/-21%，零售表现也相对疲软。但8月以来，各地以旧换新政策陆续落地，且高温天气持续较长，空调零售开始回暖，8月空调全渠道零售额同比+22%(AVC);8月空调内销出货量同比-5%(产业在线)，也好于此前排产计划。中金指出，目前空调去库存补库存周期明显缩短，考虑政策拉动效果显著，空调去库存或将于9月结束，根据产业在线最新排产数据，10/11/12月空调内销排产量同比去年实绩+5.2%/+8.0/+10.4%，较此前明显上调。标的方面：2024年6月以来白电板块深度调整，当前处于估值低位，推荐海尔智家(600690.SH,06690)，海信家电(000921.SZ,00921)、格力电器(000651.SZ)；空调产业链上游推荐盾安环境(002011.SZ)。风险因素：市场需求下滑风险；市场竞争加剧风险。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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中金：家电以旧换新效果明显 零售延续高增

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中金：家电以旧换新效果明显零售延续高增