帝亚吉欧任远：中国消费者对洋酒更加理性化，追求高年份的场景已转变

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专题：2024年《财富》世界500强峰会“2024年《财富》世界500强峰会”于9月26日在广州举行。帝亚吉欧中国总经理任远出席并演讲。谈及中国市场的“消费降级”时，任远指出，对于洋酒来说，更像是“消费转型”。帝亚吉欧发现，中国消费者对洋酒的需求发生了很大转变，趋向了理性化。“原来更多追捧一些高年份，高投资的场景，现在变成一些真正开瓶和朋友欢聚的情况”。基于此，帝亚吉欧选择从三个方面快速应对上述...

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