“可乐+朗姆酒”要来了！可口可乐(KO.US)联手百加得欲推全新酒精饮料

智通财经09-18

智通财经APP获悉，可口可乐公司(KO.US)在周二宣布，该公司将与朗姆酒厂商百加得(Bacardi)进行合作，推出一种可口可乐风味的即饮(RTD)预调混合鸡尾酒饮料产品。据了解，BACARDÍ 混合可口可乐RTD产品将在全球多个市场上市，初步计划于2025年在一些选定的欧洲市场和墨西哥首次推出。这也意味着可口可乐即将推出一款可口可乐风味的朗姆酒产品，这款产品将以预混合即饮鸡尾酒的形式进入市场，...

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href=http://www.zhitongcaijing.com/content/detail/1184007.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，可口可乐公司(KO.US)在周二宣布，该公司将与朗姆酒厂商百加得(Bacardi)进行合作，推出一种可口可乐风味的即饮(RTD)预调混合鸡尾酒饮料产品。据了解，BACARDÍ 混合可口可乐RTD产品将在全球多个市场上市，初步计划于2025年在一些选定的欧洲市场和墨西哥首次推出。这也意味着可口可乐即将推出一款可口可乐风味的朗姆酒产品，这款产品将以预混合即饮鸡尾酒的形式进入市场，...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1184007.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1162221912.USD","symbol_name":"FRANKLIN INCOME \"A\" (USD) 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Coca-Cola (KO.US) teams up with Bacardi to launch new alcoholic beverage","themeId":"492fd883a883482e041f1d164c162506","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KO":1},"content_text":"智通财经APP获悉，可口可乐公司(KO.US)在周二宣布，该公司将与朗姆酒厂商百加得(Bacardi)进行合作，推出一种可口可乐风味的即饮(RTD)预调混合鸡尾酒饮料产品。据了解，BACARDÍ 混合可口可乐RTD产品将在全球多个市场上市，初步计划于2025年在一些选定的欧洲市场和墨西哥首次推出。这也意味着可口可乐即将推出一款可口可乐风味的朗姆酒产品，这款产品将以预混合即饮鸡尾酒的形式进入市场，这一举措也是可口可乐扩展其酒精饮料业务战略的重要部分，反映可口可乐在酒精饮料市场中的不断探索和发展。BACARDÍ与可口可乐的RTD包装混合产品将拥有两个世界上最知名的全球顶级商标。家族企业百加得于1862年在古巴成立，之后迁往百慕大，而饮料行业“元老”可口可乐公司于1886 年在美国亚特兰大首次亮相。再往前回溯，古巴自由鸡尾酒是在1900年哈瓦那的美国酒吧用百加得朗姆酒、可口可乐和酸橙所发明。朗姆酒和流行软饮料的组合仍然是全球顶级酒吧的即饮鸡尾酒之一。可口可乐公司首席执行官詹姆斯·昆西在一份声明中表示：“作为一家综合性质的饮料公司，我们正在继续开发我们的产品组合，其中包括在不断增长的即饮酒水市场中。”他补充道：“与百加得的这种新合作关系支持了我们的战略扩张，我们期待着明年推出百加得与可口可乐品牌共同打造出的混合型即饮酒精饮料。”当然，可口可乐传统上以非酒精饮料而闻名全球，但近年来一直在饮品战略上扩展到酒精类饮品市场，特别是在融合可口可乐风味的即饮酒精饮料(RTD)领域。该公司的可口可乐风味酒精饮品策略侧重于即饮型硬苏打酒、烈性替代品和预调即饮鸡尾酒口味。据了解，可口可乐公司此前已经推出了多款可口可乐品牌的即饮酒精饮料产品，如在日本推出的Lemon-Dou、在多个市场推出的Topo Chico Hard Seltzer，以及与Jack Daniel's合作的预混合Jack Daniel's & Coca-Cola鸡尾酒。这些都表明了可口可乐在酒精饮料市场上的进军决心。可口可乐酒精型饮料重要推动进程的第一个关键阶段是2018年在日本市场成功推出Lemon-Dou即饮酒精饮料产品，标志着该公司自20世纪70年代以来首次进入酒精饮料领域。这家总部位于亚特兰大的公司还在20多个市场推出了Topo Chico Hard Seltzer，并宣布与杰克丹尼(Jack Daniel's)进行合作，推出预调的“杰克丹尼混合可口可乐”的全新品牌鸡尾酒，并首先在墨西哥市场推出。可口可乐公司还专门为美国市场的酒精饮品客户们开发了Simply Spiked Lemonade和Fresca Mixed。百加得是一家总部位于百慕大的私营公司，该公司在波多黎各拥有世界上最大规模的朗姆酒酿酒厂。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation,productRelease","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2468328235"}

“可乐+朗姆酒”要来了！可口可乐(KO.US)联手百加得 欲推全新酒精饮料

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“可乐+朗姆酒”要来了！可口可乐(KO.US)联手百加得欲推全新酒精饮料