与可口可乐联名，奥利奥饼干今年要卖50亿美元

第一财经09-06

“饼干之王”奥利奥与“饮料巨头”可口可乐联手了。两大品牌近日推出了两款联名产品：奥利奥可口可乐汽水味夹心饼干和可口可乐奥利奥限定版可乐型汽水。眼下，食品饮料行业内的品牌合作与联名趋势日益显著，这似乎是一种共同应对消费市场遇冷的默契选择。不仅是奥利奥，此前茅台与德芙推出联名酒心巧克力，周黑鸭与彩虹糖联名推出甜辣口味糖果，德芙与绿箭联名推出薄荷味巧克力冰激凌。福建华策品牌定位咨询创始人詹军豪认为，品牌...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2465693966?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-09-06 19:29","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2465693966","market":"us","top_or_hot":-1,"title":"与可口可乐联名，奥利奥饼干今年要卖50亿美元","media":"第一财经","content":"<div>\n<p>“饼干之王”奥利奥与“饮料巨头”可口可乐联手了。两大品牌近日推出了两款联名产品：奥利奥可口可乐汽水味夹心饼干和可口可乐奥利奥限定版可乐型汽水。眼下，食品饮料行业内的品牌合作与联名趋势日益显著，这似乎是一种共同应对消费市场遇冷的默契选择。不仅是奥利奥，此前茅台与德芙推出联名酒心巧克力，周黑鸭与彩虹糖联名推出甜辣口味糖果，德芙与绿箭联名推出薄荷味巧克力冰激凌。福建华策品牌定位咨询创始人詹军豪认为，品牌...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240906193104ab6251d7&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>与可口可乐联名，奥利奥饼干今年要卖50亿美元</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n与可口可乐联名，奥利奥饼干今年要卖50亿美元\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-09-06 19:29 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240906193104ab6251d7&s=b><strong>第一财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>“饼干之王”奥利奥与“饮料巨头”可口可乐联手了。两大品牌近日推出了两款联名产品：奥利奥可口可乐汽水味夹心饼干和可口可乐奥利奥限定版可乐型汽水。眼下，食品饮料行业内的品牌合作与联名趋势日益显著，这似乎是一种共同应对消费市场遇冷的默契选择。不仅是奥利奥，此前茅台与德芙推出联名酒心巧克力，周黑鸭与彩虹糖联名推出甜辣口味糖果，德芙与绿箭联名推出薄荷味巧克力冰激凌。福建华策品牌定位咨询创始人詹军豪认为，品牌...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240906193104ab6251d7&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0061475181.USD","symbol_name":"THREADNEEDLE (LUX) AMERICAN \"AU\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240906193104ab6251d7&s=b","article_id":"2465693966","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240906193104ab6251d7&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2465693966","pubTimestamp":1725622185,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"“饼干之王”奥利奥与“饮料巨头”可口可乐联手了。与可口可乐的这次联名，也再度扩大了奥利奥的产品线。作为亿滋国际旗下最重要的饼干品牌之一，奥利奥2022年的全球收入突破了40亿美元。2024年，奥利奥立下了全年全球收入达50亿美元的目标。亿滋国际发布的2024年半年报显示，2024年上半年，饼干业务为公司贡献了86.56亿美元的营收，占总营收的49%。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0061475181.USD":"THREADNEEDLE (LUX) AMERICAN \"AU\" (USD) ACC","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","LU1116320737.USD":"BGF SYSTEMATIC GLOBAL ENHANCED EQUITY YIELD \"A6\" (USD) INC","LU2133065610.SGD":"JPMorgan Investment Funds - Global Dividend A (mth) SGD","LU0795875169.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD-H","LU1815333072.USD":"THREADNEEDLE (LUX) GLOBAL FOCUS \"AUP\" (USD) INC","LU0957791311.USD":"THREADNEEDLE (LUX) GLOBAL FOCUS \"ZU\" (USD) ACC","LU2237443895.HKD":"abrdn SICAV I -  GLOBAL DYNAMIC DIVIDEND \"A\" (HKD) ACC","LU1894683348.USD":"AMUNDI FUNDS US EQUITY RESEARCH VALUE \"A2\" (USD) INC","LU0265550359.USD":"BGF SYSTEMATIC GLOBAL ENHANCED EQUITY YIELD \"A2\" (USD) ACC","LU1732799900.SGD":"JPMorgan Investment Funds - Global Income A (irc) SGD-H","IE00BLSP4452.SGD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis SGD-H Plus","BK4177":"软饮料","LU1032955483.USD":"NORDEA 1 STABLE RETURN \"HB\" (USDHDG) ACC","BK4585":"ETF&股票定投概念","LU0265550946.USD":"BGF SYSTEMATIC GLOBAL ENHANCED EQUITY YIELD \"A5\" (USD) INC","LU0912757837.SGD":"JPMorgan Investment Funds - Global Income A (mth) SGD-H","LU2108987350.USD":"UBS (LUX) EQUITY SICAV GLOBAL OPPORTUNITY SUSTAINABLE (USD) \"P\" (USD) ACC","LU1988902786.USD":"FULLERTON LUX FUNDS GLOBAL ABSOLUTE ALPHA \"I\" (USD) ACC","LU0096364046.USD":"CT (LUX) I AMERICAN \"DU\" (USD) ACC","KO":"可口可乐","LU0098860793.USD":"FRANKLIN INCOME \"A\" INC","LU1732800096.USD":"摩根大通环球收益基金A (irc)","LU2237443549.SGD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A MIncA SGD-H","LU1670710588.SGD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (SGD) ACC","LU1868837300.USD":"CT (LUX) I AMERICAN FUND \"9\" (USD) ACC","LU2125154778.USD":"ALLSPRING GLOBAL EQUITY ENHANCED INCOME \"A\" (USD) INC","LU1162221912.USD":"FRANKLIN INCOME \"A\" (USD) ACC","LU0061474960.USD":"天利环球焦点基金AU Acc","LU2237443465.HKD":"abrdn SICAV I -  GLOBAL DYNAMIC DIVIDEND \"A\" (HKD) INC","LU1670710661.SGD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (SGD) INC","LU0950375773.USD":"BNP PARIBAS SUSTAINABLE GLOBAL LOW VOL EQUITY \"C\" (USD) INC A","LU2237443978.SGD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A Acc SGD-H","BK4559":"巴菲特持仓","IE00BBT3K403.USD":"LEGG MASON CLEARBRIDGE TACTICAL DIVIDEND INCOME \"A(USD) ACC","LU0234572021.USD":"高盛美国核心股票组合Acc","LU1059921491.USD":"NORDEA 1 GLOBAL STABLE EQUITY \"HB\" (USDHDG) ACC","LU1868837136.USD":"CT (LUX) I AMERICAN \"8\" (USD) ACC","LU1670711123.USD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (USD) INC","LU2125154935.USD":"ALLSPRING (LUX) WF GLOBAL EQUITY ENHANCED INCOME \"I\" (USD) INC","LU1221951129.SGD":"NORDEA 1 STABLE RETURN \"HM\" (SGDHDG) INC","LU0320765646.SGD":"FTIF - Franklin Income A MDIS SGD-H1","LU0823417653.USD":"BNP PARIBAS SUSTAINABLE GLOBAL LOW VOL EQUITY \"C\" (USD) ACC","LU1894683264.USD":"AMUNDI FUNDS US EQUITY RESEARCH VALUE \"A2\" (USD) ACC","LU0175139822.USD":"AB FCP I Global Equity Blend A USD","LU0795875086.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD","LU0823417737.USD":"BNP PARIBAS SUSTAINABLE GLOBAL LOW VOL EQUITY \"C\" (USD) INC","LU1670711040.USD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (USD) ACC","BK4581":"高盛持仓","LU0289960550.SGD":"AB FCP I - GLOBAL EQUITY BLEND PORTFOLIO 'A' (SGD) ACC"},"translate_title":"Co-branded with Coca-Cola, Oreo biscuits will sell for $5 billion this year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KO":0.9},"content_text":"“饼干之王”奥利奥与“饮料巨头”可口可乐联手了。两大品牌近日推出了两款联名产品：奥利奥可口可乐汽水味夹心饼干和可口可乐奥利奥限定版可乐型汽水。眼下，食品饮料行业内的品牌合作与联名趋势日益显著，这似乎是一种共同应对消费市场遇冷的默契选择。不仅是奥利奥，此前茅台与德芙推出联名酒心巧克力，周黑鸭与彩虹糖联名推出甜辣口味糖果，德芙与绿箭联名推出薄荷味巧克力冰激凌。福建华策品牌定位咨询创始人詹军豪认为，品牌在进行跨界联名时，应该更加注重产品本身的创新性和市场适应性，确保联名产品能够真正满足消费者的口味偏好和实际需求，从而实现长期的品牌增长和市场成功。与可口可乐的这次联名，也再度扩大了奥利奥的产品线。作为亿滋国际（MDLZ.US）旗下最重要的饼干品牌之一，奥利奥2022年的全球收入突破了40亿美元。2024年，奥利奥立下了全年全球收入达50亿美元的目标。作为已有112年历史的老品牌，奥利奥时不时会推出新的口味或者细分产品。21世纪初，奥利奥进入中国市场，但因口味过甜，并没有很受欢迎。后来，奥利奥从原味黑白夹心饼干起步，在中国发展出多条产品线，以及其他细分饼干品类。此外，奥利奥还进入了跨界烘焙和冰淇淋的赛道。今年5月，雀巢中国获得奥利奥品牌授权，在中国大陆生产和销售奥利奥冰淇淋。饼干业务也是亿滋国际目前最重要的业务板块。早在2018年，饼干业务带来的营收占亿滋国际总营收的43%，这些年间，亿滋国际通过收购全球各地的饼干企业、发展产品线进一步拓展了饼干业务的体量。目前公司旗下拥有奥利奥、乐之、露怡、克里夫能量棒、泰特烘焙店等饼干和烘焙类食品品牌。亿滋国际发布的2024年半年报显示，2024年上半年，饼干业务为公司贡献了86.56亿美元的营收，占总营收的49%。单看今年第二季度，饼干业务为公司贡献了43.91亿美元的营收，占总营收的52%。也就是说，公司的巧克力、糖类、饮料、奶酪和杂货等产品的总营收都不及饼干这一类产品。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation,productRelease","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2465693966"}