可口可乐奥利奥、周黑鸭彩虹糖，食饮界流行找“搭子”，跨界联名成流量密码？

蓝鲸财经09-06

图片来源：视觉中国蓝鲸新闻9月5日讯（记者张静伦）食品饮料品牌抱团作战的趋势愈发明显。9月4日，亿滋旗下饼干品牌奥利奥和可口可乐联名的两款限定版产品——奥利奥可口可乐汽水味夹心饼干和奥利奥限定版可乐型汽水在两大品牌的线上线下渠道全面开售。不难发现，近年来同样身处食品饮料赛道的品牌以跨界合作等方式互相“抱团”，似乎也正变得越来越常见。例如今年以来，食品饮料界就出现了一些“神奇联动”：周黑鸭与彩虹糖...

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