燕之屋净利断崖下跌，频繁邀请明星代言，电商渠道成营收重心

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文｜李振兴实习生于琪日前，燕之屋（01497.HK）公布的其2024年中期业绩报告显示，上半年公司实现收入10.59亿元，同比增加11.36%；净利润大幅下降44.07%至6005万元。从收入构成来看，报告期内，燕之屋的纯燕窝产品实现收入9.26亿元，是其主要收入来源，占总营收比重达87.4%；第二增长曲线“燕窝+”与“+燕窝”产品的营收达1.25亿元，同比增长164.4%；其他产品营收...

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