效仿礼来发掘新市场，辉瑞开设网站直接向患者销售药品

智通财经08-27

智通财经APP获悉，8月27日，辉瑞(PFE.US)推出其用户友好型平台——PfizerForAll.com，允许美国用户预约疫苗接种或与医生进行线上会面，医生可以开出新冠肺炎、偏头痛和其他疾病的处方药，然后将药品运送到患者家门口。辉瑞美国首席商务官阿米尔·马利克在接受采访时表示：“我们致力于实现改变患者生活的突破，但只有能够在人们需要时为他们提供所需的药物，这才是有效和有影响力的。”今年 1 月...

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Inc.预约面对面医生问诊，两者均独立于辉瑞运营。这些会面可能会促使患者开出 Paxlovid(辉瑞公司用于治疗新冠肺炎的口服药物)的处方，或者建议患者卧床休息。对于偏头痛患者，PfizerForAll 远程医疗咨询可能会促使患者开出 Nurtec(该公司的偏头痛药物)的处方，或者让患者服用礼来的 Emgality。辉瑞可以利用销售增长。该公司的收入在 2022 年因疫情相关销售而达到 1000 亿美元，但此后由于其新冠疫苗和药物需求减弱而下降。进入新型减肥药庞大市场的努力也遭遇了失望和延误。对癌症治疗的巨额押注尚未赢得华尔街的支持。辉瑞CEO阿尔伯特·布尔拉表示，他认为公司名称是一项尚未开发的资源。在上个月的一次投资者会议上，他夸耀超级碗广告的成果，但没有提供具体细节。“这是对辉瑞品牌资产的投资，”布尔拉说道。“这真是一笔巨大的投资，在这方面取得了巨大的成功。”","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Product Release","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":2,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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