苹果/Meta启航智能眼镜新里程，微美全息革故鼎新正加速布局AI+AR

企业观察网08-23 15:25

日前，苹果宣布Apple Vision Pro生态系统已经达到了一个新的里程碑，visionOS App Store现在拥有超过2500款原生空间应用。自6月份苹果报告的2000款visionOS应用数量以来，这一数字已显著增长。如今，这2500款原生应用与150万款兼容的iPhone和iPad应用共同构成了丰富的应用生态。此外，苹果还在继续推出新的Apple Immersive Video内容。...

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端侧落地的最优解。由于持续看好智能眼镜等硬件未来成为XR的合适载体，科技巨头Meta、谷歌、微软、苹果都积极布局，AR领域有望走上蓬勃发展的快车道。微美全息AI赋能+AR战略侧重据了解，作为国际领先的AR+AI技术供应商微美全息，近年来组建了具有丰富XR行业经验的团队，拥有数年的XR 产研经验。微美全息通过在AR早期就投入相关研究，打造的全息AR云平台能提供完善的底层驱动能力，加上旗下囊括AR眼镜、AR头显和AI软件算法等XR全产业链核心关键技术产品，可为 XR 提供丰富的交互体验。值得注意的是，AI丰富了XR性能，对XR领域提出了更高要求。AI在XR头显中的应用包括生成式式AI与AI渲染等，其中AI渲染工具主要聚焦在3D内容创作和虚拟体验优化，用户可以使用如文本、语音、图像或视频等各种类型的提示生成3D物体和场景，并最终创造出完整的虚拟世界。因而，微美全息为了凸显其在AR领域的应用潜力，在已经积累了AR技术的成功研发经验上，叠加AI大模型加速迭代与公司对XR领域战略侧重，开始相继布局AI技术，并尝试准备将AI大模型应用在智能眼镜等带有摄像头的可穿戴设备上，进一步催生“AR+AI杀手级应用”，解锁科技前沿，有望在未来持续赋能AR与VR系列产品。结尾话说回来，据知情人士透露，经过多年的尝试与项目的几经波折，谷歌已经组建新的团队和公司新的战略配合，重启AR眼镜的项目推进并取得预期成果。近来的消息不难看出，在技术快速迭代的时期，唯有不断创新才能避免被淘汰，对于所有的企业来说，要顺势而为。总之，谷歌、苹果在未来或将与Meta在全球AR眼镜市场上展开竞争，希望这一次的谷歌AR眼镜是真的起死回生。（编辑：王星）","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Product 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