野村：B站不该是小红书“平替”

华尔街见闻08-24 13:50

8月22日周四，野村集团发布报告称，得益于日益增强的游戏和广告业务，他们认为B站的财务前景比小红书光明，B站不该是小红书的“平替”。 B站和小红书（未上市）作为中国年轻人两个的首选社区，均充满活力，拥有很高的用户忠诚度。根据日经新闻的报道，小红书目前的估值为170 亿美元，野村集团估算，这意味着小红书每位日活跃用户（DAU）的估值为147美元，而B站每位日活跃用户的估值为61美元。但是，野村...

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