李宁：SOFTLAND门店广州开业，SOFT鞋款销量破百万双，同比增四成

和讯网08-17

【李宁首家SOFTLAND门店在广州开业，主打SOFT舒适漫步系列鞋款】8月15日，李宁首家SOFTLAND门店在广州落地，专注于鞋类产品，特别是SOFT舒适漫步系列鞋款。该系列上半年销售突破百万双，同比增长四成。今年，运动品牌在超一线城市核心商圈开设大型多层旗舰级别门店的同时，也在尝试单品类的小型门店或旗舰店。例如，安踏集团旗下的FILA品牌和加拿大运动生活方式品牌lululemon在北京...

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