发力年轻化北京同仁堂将传统医药带进商圈

北京商报08-09

8月9日，老字号品牌北京同仁堂在四座城市落地国风IP展。北京商报记者在王府井步行街看到，该品牌将自有国风IP衍宗、白凤，以互动形式展现，消费者在七夕期间，可以体验集章打卡、默契挑战、投掷“绣球”等活动，体验老字号的新玩法。据悉，此次快闪在四座城市同期落地，除了北京王府井步行街，分别位于深圳福田星河COCOPark 、西安大悦城、沈阳大悦城。借传统节日弘扬传统医药，北京同仁堂旨在响应北京东城中医药...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2458564026?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-08-09 19:38","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2458564026","market":"sh","top_or_hot":-1,"title":"发力年轻化 北京同仁堂将传统医药带进商圈","media":"北京商报","content":"<div>\n<p>8月9日，老字号品牌北京同仁堂在四座城市落地国风IP展。北京商报记者在王府井步行街看到，该品牌将自有国风IP衍宗、白凤，以互动形式展现，消费者在七夕期间，可以体验集章打卡、默契挑战、投掷“绣球”等活动，体验老字号的新玩法。据悉，此次快闪在四座城市同期落地，除了北京王府井步行街，分别位于深圳福田星河COCOPark 、西安大悦城、沈阳大悦城。借传统节日弘扬传统医药，北京同仁堂旨在响应北京东城中医药...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240809194928958bce18&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>发力年轻化 北京同仁堂将传统医药带进商圈</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n发力年轻化 北京同仁堂将传统医药带进商圈\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-08-09 19:38 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240809194928958bce18&s=b><strong>北京商报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>8月9日，老字号品牌北京同仁堂在四座城市落地国风IP展。北京商报记者在王府井步行街看到，该品牌将自有国风IP衍宗、白凤，以互动形式展现，消费者在七夕期间，可以体验集章打卡、默契挑战、投掷“绣球”等活动，体验老字号的新玩法。据悉，此次快闪在四座城市同期落地，除了北京王府井步行街，分别位于深圳福田星河COCOPark 、西安大悦城、沈阳大悦城。借传统节日弘扬传统医药，北京同仁堂旨在响应北京东城中医药...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240809194928958bce18&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1688375341.USD","symbol_name":"贝莱德中国灵活股票基金","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240809194928958bce18&s=b","article_id":"2458564026","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20240809194928958bce18&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2458564026","pubTimestamp":1723203493,"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"8月9日，老字号品牌北京同仁堂在四座城市落地国风IP展。借传统节日弘扬传统医药，北京同仁堂旨在响应北京东城中医药特色“杏巷”工程。北京同仁堂股份相关负责人介绍，两大IP“衍宗”与“白凤”分别代表着五子衍宗丸和同仁乌鸡白凤丸双品，可以助力年轻人有好精力和好气血。通过年轻化的活动形式让更多年轻客群了解传统医药的背景和功能。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"159938":"医药","600085":"同仁堂","LU1688375341.USD":"贝莱德中国灵活股票基金","BK0239":"医药制造","BK0012":"证金概念","BK0196":"行业龙头","BK0097":"医药电商","BK0188":"融资融券","BK0113":"养老产业","BK0086":"举牌","BK0028":"国家队","BK0183":"MSCI概念"},"translate_title":"Efforts to rejuvenate Beijing Tongrentang brings traditional medicine into the business district","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"159938":1,"600085":1},"content_text":"8月9日，老字号品牌北京同仁堂在四座城市落地国风IP展。北京商报记者在王府井步行街看到，该品牌将自有国风IP衍宗、白凤，以互动形式展现，消费者在七夕期间，可以体验集章打卡、默契挑战、投掷“绣球”等活动，体验老字号的新玩法。据悉，此次快闪在四座城市同期落地，除了北京王府井步行街，分别位于深圳福田星河COCOPark 、西安大悦城、沈阳大悦城。借传统节日弘扬传统医药，北京同仁堂旨在响应北京东城中医药特色“杏巷”工程。据了解，东城区作为全国首批国家中医药发展综合改革试验区，结合区内资源，东城区因地分类施策，实施“杏巷”工程，建设承载中医药医疗服务、科学研究、教育培训、文化传播、国际交流和产业发展的多功能性健康产业集聚区。北京同仁堂股份相关负责人介绍，两大IP“衍宗”与“白凤”分别代表着五子衍宗丸和同仁乌鸡白凤丸双品，可以助力年轻人有好精力和好气血。通过年轻化的活动形式让更多年轻客群了解传统医药的背景和功能。文章来源：北京商报文章作者：刘卓澜原标题：发力年轻化 北京同仁堂将传统医药带进商圈","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.26.2","shortVersion":"4.26.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2458564026"}

发力年轻化 北京同仁堂将传统医药带进商圈

精彩评论

发力年轻化北京同仁堂将传统医药带进商圈