加速颠覆燃油车市场，比亚迪汉连续四个月蝉联中大型轿车销冠

时代财经07-26 15:55

随着荣耀版热销，带动比亚迪销量再创新高。根据易车网公布的最新销量数据，今年1-6月，比亚迪汉以94067辆的销量领跑上半年中大型轿车市场。此外，3月-6月，比亚迪汉连续四个月蝉联中大型轿车销量冠军，其销量分别为20376、20535、17240、18698辆。图片来源：比亚迪作为比亚迪旗下王牌车型。比亚迪汉一直在迭代。2023年，依托于比亚迪“油电同价”战略，汉家族相继推出汉EV冠军版、汉DM-i...

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平台的车型，在L2+级智能驾驶辅助功能基础上，可进一步升级涵盖高速和城市快速路的高快领航NOA、AVP代客泊车功能。事实上，近几年来，新能源渗透率持续走高，预计2024年月渗透率最高将突破50%，但“油电之战”仍是现阶段车市的主战场：新能源在不同区域和市场的发展并不均衡，在信息相对闭塞的下沉市场，部分消费者仍然存在买燃油车的惯性思维。比亚迪汉售价首次下探至16.98万元，实现“电比油低”，其16.98万-25.98万元的售价全面覆盖主流德系、日系B级轿车价位区间。比亚迪方面认为，这一售价得益于比亚迪的全产业链垂直整合和规模效应，将加速主流中高端市场的油转电进程。今年来，比亚迪王朝网、海洋网旗下先后推出了秦、宋、汉、元等的荣耀版车型，产品丰富度大幅提升。此外，仰望汽车、腾势汽车、方程豹汽车等高端品牌亦有新车亮相，进一步完善产品矩阵，满足消费者个性化需求。随着荣耀版热销，带动比亚迪销量实现新高。7月1日，比亚迪公布最新销量数据，其6月销售341658辆，再创单月销量新高。今年上半年，比亚迪乘用车累计销量已经突破160万辆。今年，汽车市场进入极度内卷的一年。比亚迪认为，汽车市场现在已经到了淘汰赛，2024-2026 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