“奥运经济”持续升温，中国运动品牌加速“出海”

国际金融报07-25 07:30

巴黎奥运会开幕在即，“奥运经济”持续升温。在这股热潮之中，中国运动品牌正加速国际化步伐，向世界展示独特的魅力与竞争力。李宁、安踏、红双喜、匹克……近年来，中国运动品牌在国际赛事中频频亮相。业内人士表示，当前中国运动品牌的国际影响力日益增强，国内运动品牌在产品设计、技术创新和市场营销等方面不断取得进步，已经具备与国际品牌竞争的实力，借助奥运会等国际赛事平台，中国运动品牌可以进一步扩大全球业务布局。(...

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