东方甄选：董宇辉100%持股“与辉同行”独立，俞敏洪赠予背后的品牌止损策略

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快讯正文【东方甄选全资子公司“与辉同行”独立，董宇辉持股100%】7月25日，东方甄选宣布其全资子公司“与辉同行”将独立，由董宇辉个人持有其全部股权。此举标志着董宇辉与东方甄选的正式分离。专家分析，短期内董宇辉的离任及“与辉同行”的独立将对东方甄选的品牌影响力和市场地位构成显著冲击。长期来看，东方甄选需培育新的头部主播以维持市场地位。俞敏洪的赠予行为被视为从损失管理角度出发，旨在减少品牌资产损失。...

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