港股异动 | keep(03650)早盘涨超3% keep承接咪咕善跑用户数据导入有望扩大流量池并提高会员渗透率

智通财经07-26 10:20

智通财经APP获悉，keep(03650)早盘涨超3%，截至发稿，涨2.75%，报5.98港元，成交额303.05万港元。

消息面上，5月31日，咪咕互娱旗下产品咪咕善跑发布转型升级（停服）公告，公告显示，由于业务调整，咪咕善跑将于2024年8月31日全面停止运营与服务。出于对平台内用户重要数据资源的保护，咪咕善跑支持用户将数据导出备份或迁移至Keep等其他运动App。将数据迁入头部运动App Keep，成为了大量用户的首选。

开源证券此前指出，跑步APP记录和留存运动数据对消费者具备重要价值，也是用户和平台的粘性所在，此次Keep承接咪咕善跑用户数据导入，将有效承接咪咕已有数据资源扩大流量池并提高会员渗透率。此外，Keep天猫旗舰店GMV在天猫年中开门红期间位列健身鞋服品类第三名。

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港股异动 | keep(03650)早盘涨超3% keep承接咪咕善跑用户数据导入 有望扩大流量池并提高会员渗透率

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港股异动 | keep(03650)早盘涨超3% keep承接咪咕善跑用户数据导入有望扩大流量池并提高会员渗透率