B站授权规模迈向千亿元

解放日报07-23

近日，记者从哔哩哔哩（B站）第二届授权生态大会上获悉，过去六年时间，B站授权IP总数已累计近200个，授权次数累计超过1600次，授权规模正在从百亿元走向千亿元市场。　　据介绍，从2019年至今，B站授权IP总数累计近200个，包括国创、漫画、日番、虚拟艺人、纪录片、真人影视、品牌形象等；合作品牌数量超500个，品类覆盖日化、餐饮、3C数码、游戏、汽车等衣食住行各个维度。以国创为起点，实现了B站...

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