重回1元时代，瓶装水巨头开启低价“三国杀”

中金在线10:24

农夫山泉、怡宝、娃哈哈这三大“瓶装水”巨头，在今夏掀起低价热战，重回1元时代。据了解，率先开启2元瓶装水时代的农夫山泉，今年推出绿瓶装的纯净水，用12瓶/9.9元的低价，对行业造成了低价压迫。怡宝和娃哈哈两家主要老对手，也不得不采取价格跟随机制，也让瓶装纯净水的整体价格带，被硬生生拉回1元时代。价格战是好事，但也引发部分消费者的担忧，瓶装水行业是否会在品质上做文章，造成“劣币驱除良币”的行业现象。...

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