美国消费放缓的信号：消费者对价格逐渐敏感，麦当劳延长5美元超值套餐优惠

华尔街见闻02:24

随着消费者对价格敏感度的提高，快餐巨头麦当劳决定延长其5美元超值套餐的优惠时间，这一策略成功地吸引了顾客回流至门店。该5美元超值套餐于6月25日开始推出，原计划持续约一个月，套餐包括一个麦香鸡或双层吉士汉堡、四块鸡块、一份薯条和一杯饮料，组合购买价格远低于单独购买这些单品。据媒体获得的一份备忘录，麦当劳高管写道，美国约有93%的麦当劳门店决定延长该促销活动，全国各地的时间表各不相同，多数餐厅...

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href=https://wallstreetcn.com/articles/3720517><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>随着消费者对价格敏感度的提高，快餐巨头麦当劳决定延长其5美元超值套餐的优惠时间，这一策略成功地吸引了顾客回流至门店。\n该5美元超值套餐于6月25日开始推出，原计划持续约一个月，套餐包括一个麦香鸡或双层吉士汉堡、四块鸡块、一份薯条和一杯饮料，组合购买价格远低于单独购买这些单品。\n据媒体获得的一份备忘录，麦当劳高管写道，美国约有93%的麦当劳门店决定延长该促销活动，全国各地的时间表各不相同，多数餐厅...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3720517\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4209","symbol_name":"餐馆","start_time":0,"source_url":"https://wallstreetcn.com/articles/3720517","article_id":"2453271923","we_media_id":null,"thumbnails":["https://wpimg-wscn.awtmt.com/2aac7d3b-98aa-4828-aeb1-b637dd7a0b62.png"],"rights":{"source":"wallstreetcn_hot_news","url":"https://wallstreetcn.com/articles/3720517","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2453271923","pubTimestamp":1721672646,"sourceInfo":{"source_id":"wallstreetcn_hot_news","name":"华尔街见闻"},"weMediaInfo":null,"summary":"分析指出，麦当劳大约一个月前突然推出5美元超值优惠套餐，原因是高利率及高通胀阴影笼罩下，消费者对价格逐渐敏感，开始追求平价套餐。而麦当劳93%的门店决定延长该促销活动，是因为公司高管们明白美国消费放缓的趋势将持续下去。","collect":0,"end_time":0,"defaultTopTitle":"wallstreetcn.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4209":"餐馆","LU2133065610.SGD":"JPMorgan 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Hassan在备忘录中强调：\n\n“我们的理念正在与数百万顾客产生共鸣。当顾客购买我们的5美元套餐时，他们就不会选择竞争对手，早期数据表明，这项优惠活动实现了吸引顾客回到我们餐厅的目标。”\n\n他们补充道：\n\n“我们必须铭记，提升顾客流量是我们业务发展的核心动力，也是实现持续增长的关键。”\n\n分析指出，麦当劳大约一个月前突然推出套餐优惠的原因是，在多年通货膨胀导致价格上涨后，消费者尤其是低收入用餐者对高价望而却步，各餐厅纷纷推出优惠活动以增加客流量。在竞争激烈的环境中，麦当劳的5美元套餐面临着来自汉堡王、温迪、塔可钟甚至星巴克等其他连锁餐厅的竞争，这些餐厅也推出了3-5美元的优惠套餐来吸引注重性价比的消费者。\n而现在麦当劳将套餐延长至年底的举措表明，公司高管们明白消费放缓的趋势将持续下去。备忘录写道，麦当劳正考虑在“今年剩余时间加强其平价套餐”，包括可能将目前的套餐延长更长时间。该公司还考虑延长营业时间，以在非高峰时段满足顾客需求。\n麦当劳公司计划于7月29日公布其收益情况，届时将提供更多关于这一策略效果的详细信息。\n近期，种种迹象均表明，美国消费开始放缓。例如，华尔街对消费者信心下降，餐饮股下跌，高盛交易部门警告对冲基金突然抛售消费类股票。沃尔玛、塔吉特掀起降价风暴等等。\n与此同时，纽约联储预测的经济衰退概率仍超过50%，这意味着美国未来12个月经济硬着陆的可能性更高。 \n\n美国银行基金经理最新调查显示，首次降息可能最早在9月中旬到来。 \n风险提示及免责条款\n\n            市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何意见、观点或结论是否符合其特定状况。据此投资，责任自负。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"Product 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