可口可乐迎涨价潮？记者探访市场目前销售正常

中国消费网08:33

中国消费者报报道（记者孙蔚）近日，“赵一鸣零食和零食很忙将停止销售500毫升规格可口可乐及雪碧产品”的消息引起了消费者的广泛关注和热议。据悉，这是因应生产厂家提出涨价要求，待现有库存售罄后，该规格的可口可乐及雪碧瓶装产品将全面下架。听闻这一消息，网友们纷纷在社交媒体上表示“肥宅快乐水怎么又涨价了”“我们这儿量贩店就是卖得便宜，以后还能买到可乐吗”……对此，量贩零食品牌鸣鸣很忙相关负责人回复记者时...

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The reporter visited the market and the current sales were normal","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KO":1},"content_text":"中国消费者报报道（记者孙蔚） 近日，“赵一鸣零食和零食很忙将停止销售500毫升规格可口可乐及雪碧产品”的消息引起了消费者的广泛关注和热议。据悉，这是因应生产厂家提出涨价要求，待现有库存售罄后，该规格的可口可乐及雪碧瓶装产品将全面下架。听闻这一消息，网友们纷纷在社交媒体上表示“肥宅快乐水怎么又涨价了”“我们这儿量贩店就是卖得便宜，以后还能买到可乐吗”……对此，量贩零食品牌鸣鸣很忙相关负责人回复记者时表示：“赵一鸣、零食很忙都是公司旗下品牌，目前相关产品在所有门店均正常销售，公司内部没有收到产品异动的消息。”记者也致电了中粮可口可乐、太古可口可乐公司客服电话，但工作人员都未对此事进行回应。很长一段时间以来，人们习惯了一瓶500毫升的可乐卖3元，而且可乐和2元一瓶的矿泉水一样，都是商超的冰柜和货架上必不可缺的硬通货。无论开遍城市的便利店，还是街头巷尾的杂货铺，可乐一年四季都不会缺席，价格也都相差不大。但两个多月前，全国不少区域的零售商家都收到了一封来自湖北太古可口可乐、江西太古可口可乐、郑州太古可口可乐发布的部分产品价格调整的告知函。告知函显示，自2024年4月20日起，对部分产品的建议零售价进行调整，比如300毫升的可乐从2元调整为2.5元，500毫升可乐则从3元调整为3.5元，产品涉及可乐、雪碧、芬达、醒目等产品。记者看到，在赵一鸣零食店里，一瓶500毫升规格可口可乐卖2.1元；在物美超市北京增光路店，同样规格的可口可乐标价为3.6元，实际售价为3.5元；永辉超市APP显示，在北京增光路店同样的产品标价为3.6元，优惠价为2.3元，不过显示“缺货，补货中”。在北京市西城区的一家便利店里，记者看到老板把可口可乐的价格标为3.5元，但实际上卖给顾客仍是3元一瓶。他表示，如果只有自家可乐涨了价，周围顾客就有可能去别家店里买东西。他打算等到手里的囤货全部卖完，再把价格涨到3.5元。北京市西城区翠微超市的工作人员向记者介绍说，货架上的可乐、雪碧、芬达产品去年就有提价，500毫升容量的零售价从3.5元涨到3.6元，888毫升容量的零售价从4.2元调整至4.5元，单瓶提价幅度在0.1—0.3元之间。中国食品产业分析师朱丹蓬对记者表示，对碳酸饮料这一细分市场而言，可口可乐系列产品处于较为亲民的价格区间。鉴于当前原材料、能源及运输等成本不断攀升，可口可乐涨价在预期之内。据上海博盖咨询创始合伙人高剑锋介绍，在食品饮料行业，涨价有直接涨价和曲线涨价两种方式。其中，曲线涨价包括推新品、减容量、升级包装等，市场应用颇为广泛。比如农夫山泉550毫升饮用水售价2元，380毫升饮用水售价1.5元，后者既能满足消费者小容量便携的需求，又能相应地提高单价。再比如可口可乐此前将部分易拉罐产品由330毫升“矮胖罐”升级换代为“细高罐”，体积不变，材料成本也基本保持一致，但单罐售价却增加0.5元—1元。“作为碳酸汽水领军企业，可口可乐凭借其强大的品牌影响力和市场份额，无须采取所谓的‘曲线涨价’策略，而是可以直接根据市场情况调整价格，以满足其持续稳健的发展需求。”朱丹蓬表示。不过，也有业内人士告诉记者，像可口可乐这样的行业巨头，在原材料等采购方面有极高的议价权，并不怕供应链和成本上的小幅度波动，因为一方面很容易找到替代品，另一方面很多关键原料企业都会提前做好储备，这也是可口可乐此前常年不涨价的原因之一。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2453172202"}