阿迪达斯2024年Q2营收同比增长11%至58.22亿欧元，营业利润同比增长96.6%

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据阿迪达斯2024年第二季度初步业绩显示，阿迪达斯全球实现营收58.22亿欧元，在货币中性下（下同）较上年同期增长11%；若剔除Yeezy影响，则同比增长16%。营业利润同比增长96.6%至3.46亿欧元。报告显示，在更好的销售率、减少的折扣、更低的采购成本和更有吸引力的品类组合下，阿迪达斯基础毛利率有所改善，今年第二季度毛利率达50.8%。受益于欧洲杯、美洲杯及巴黎奥运会等大型赛事接连举行，大众...

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