又有老板给携程梁建章哭诉大数据杀熟

市场资讯07-20

来源：国际投行研究报告　　亿欧/亿海致携程梁建章总：　　秉承公开讨论问题、推动解决问题的想法，我写封公开信给你，相信你会看得到、也会去“回头看”携程是否还存在大数据杀熟的情况。　　我因为关注中国企业出海、去国外考察较多，长期是携程最高等级的“黑钻会员”。我和很多创业者一样，为了省时省心不会在各个平台之间对比机票酒店价格，虽然有几次发现朋友与我同一航班用美团、飞猪的价格比我要便宜几十元，但我...

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梁建章总：\n　　秉承公开讨论问题、推动解决问题的想法，我写封公开信给你，相信你会看得到、也会去“回头看”携程是否还存在大数据杀熟的情况。\n　　我因为关注中国企业出海、去国外考察较多，长期是携程最高等级的“黑钻会员”。我和很多创业者一样，为了省时省心不会在各个平台之间对比机票酒店价格，虽然有几次发现朋友与我同一航班用美团、飞猪的价格比我要便宜几十元，但我都心态平稳。我的逻辑是：哪个App/产品用的人最多，选择它的整体性价比最好。\n　　本周四（7月18日）中午11点30分我用携程App订7月22日从北京飞阿斯塔纳（哈萨克斯坦）的机票，当日早上7点国航航班的机票显示价格为3868元。我点进去下单，在“填信息”后点击“下一步”后，显示机票“卖完了”，然后跳转出来价格刷新为了4408元。\n　　这样的变动，换谁肯定心里都不爽。我闲来无聊打开国航的官方渠道，同样航班各项价格加总是4328元，比携程便宜80元。基于省时省心，我选择了更贵的携程4408元的机票（对携程算是真爱了）。不爽的地方来了，我订完票后同航班在携程上的价格又很快回到了3868元。\n　　官方的解释是：机票价格都是航司根据需求随时在变动的。这个解释，把携程的责任撇开了。携程作为最重要的销售渠道，你们就是航司参考的“需求”本身啊。我看到的心仪价格，在填好了信息点击下一步后显示“卖完了”，然后立马调高了500多，换谁都不开心吧？至于我那机票，携程为何比官方渠道贵80元（也比飞猪更贵），是因为官方渠道给了额外补贴？国航官网没有显示有补贴；还是携程承认，自己本身没有渠道议价的能力？\n　　我随便再搜了几个国内航班（7月20日14：36搜索结果），如7月22日的MU5166首都机场一上海虹桥，携程是978元、飞猪是965元、美团是969元。我理解，不是所有航班，携程都有价格优势。我搜的大多数从中国出发的国际航班，携程上的价格都比同行更高。\n　　从定价策略来说，同样的东西针对我这样的忠实用户价格定更高一些、给“新人”价格更低一些，这样的操作在不少行业里面都有，给不同的人不同的价格、这样能使销量最大化。也可以这么说，这是“科学”定价策略，而不是大数据杀熟。\n　　所以，梁总是否承认以下几点：最高级别的携程会员，其实并没有价格上的优势，反而是会付出更高价格？另外，作为最大的渠道，携程并没有真的比同行有价格优势？如果去写这样的内容标题：携程黑钻会员享受每张机票贵80的待遇；携程，没有价格优势；这样应该不算是诽谤携程吧？\n　　我很开心看到携程的业绩回暖、股价提升，个人也非常佩服梁总的家国情怀。麻烦梁总及携程的朋友，看到后帮我解答一下困惑。在越来越多中国企业家创业者出海、国际机票酒店需求大增的当下，期望携程能早日超过欧美同行、能给到我们更好的价格和服务。\n　　以上内容我尽量没有带情绪，也麻烦看到的媒体记者朋友看到后不要恶意去解读携程（我不想成为愤青，去年和知平的吵架事件我直的并不享受）．\n\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：张恒星","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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