招商银行全面推行公募基金买入费率一折起会有更多银行跟进吗？

经济观察网07-19

对于此次全面降费率举措，王良表示，这不仅是招商银行深化金融普惠理念、积极响应金融高质量发展号召的具体实践，也是其“价值银行”战略蓝图下的重要里程碑。通过此举可以进一步降低投资者的交易成本，鼓励并引导客户形成长期投资理念，减少因短期频繁交易而产生的费用损耗与不良体验。　　7月18日，招商银行党委书记、行长王良在“2024财富合作伙伴论坛”上宣布，该行将全面推行代销公募基金买入费率一折起的优惠政策，...

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href=https://finance.sina.com.cn/money/bank/bank_hydt/2024-07-19/doc-incervwz1013185.shtml><strong>经济观察网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>对于此次全面降费率举措，王良表示，这不仅是招商银行深化金融普惠理念、积极响应金融高质量发展号召的具体实践，也是其“价值银行”战略蓝图下的重要里程碑。通过此举可以进一步降低投资者的交易成本，鼓励并引导客户形成长期投资理念，减少因短期频繁交易而产生的费用损耗与不良体验。\n　　7月18日，招商银行党委书记、行长王良在“2024财富合作伙伴论坛”上宣布，该行将全面推行代销公募基金买入费率一折起的优惠政策，...</p>\n\n<a 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Will more banks follow suit?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"161121":1,"600036":1,"03968":1,"03143":0.6},"content_text":"对于此次全面降费率举措，王良表示，这不仅是招商银行深化金融普惠理念、积极响应金融高质量发展号召的具体实践，也是其“价值银行”战略蓝图下的重要里程碑。通过此举可以进一步降低投资者的交易成本，鼓励并引导客户形成长期投资理念，减少因短期频繁交易而产生的费用损耗与不良体验。\n　　7月18日，招商银行党委书记、行长王良在“2024财富合作伙伴论坛”上宣布，该行将全面推行代销公募基金买入费率一折起的优惠政策，涵盖线上线下全渠道、基金品种全品类以及认申购等费率类型。\n　　对于此次全面降费率举措，王良表示，这不仅是招商银行深化金融普惠理念、积极响应金融高质量发展号召的具体实践，也是其“价值银行”战略蓝图下的重要里程碑。通过此举可以进一步降低投资者的交易成本，鼓励并引导客户形成长期投资理念，减少因短期频繁交易而产生的费用损耗与不良体验。\n　　据悉，招商银行自2020年起便在指数基金、债券基金领域实施费率一折优惠，并针对主动权益基金及养老FOF Y份额基金采取差异化费率策略，持续推动基金行业费用结构的优化与投资者利益的最大化。\n　　当前，招商银行累计代销公募基金超过12000只，其中零申购费率或申购费率一折产品占比超过九成，涵盖主动权益基金、指数基金、债券基金、FOF基金、QDII等多个品类。\n　　对此，盘古智库高级研究员江瀚在接受经济观察网采访时表示，首先，是为了积极响应市场需求，提升客户投资体验，通过降低公募基金的买入门槛，吸引更多投资者，尤其是年轻及中小投资者群体。\n　　“其次，这也是招商银行在竞争激烈的金融市场中，进一步巩固和扩大其财富管理业务市场份额的战略举措。通过费率优惠提升代销业务的竞争力，促进公募基金销售量的增长，从而带动中间业务收入的提升。”江瀚说。\n　　博通咨询首席分析师王蓬博也指出，随着互联网金融的兴起，代销公募基金的互联网平台早就凭借更低的费率、更便捷的操作体验，迅速赢得了大量投资者的青睐。在此背景下，招商银行这类传统银行也不得不重新审视业务模式，继而通过调整费率结构应对市场变化，进一步增加客户黏性。\n　　据了解，招商银行目前代销公募基金和理财规模均位居行业前列。在该行全面推行代销公募基金买入费率一折起的优惠政策后，是否会有更多银行跟进呢？\n　　“招商银行此次降费举措不仅可以提升其市场竞争力，也向其他银行发出了明确的信号，即适应市场变化并优化客户体验，才是未来发展的必然趋势。可以预见，为了保持市场份额和保持竞争力，其他银行很可能会陆续跟进，推出类似的优惠措施。”王蓬博说。\n　　江瀚也认为，鉴于当前金融市场竞争日益激烈，以及客户对低成本、高效率金融服务的需求不断增加，其他银行很可能会受到招商银行此举的启发，考虑采取类似的费率优惠措施以吸引客户。其次，公募基金代销业务作为银行财富管理的重要组成部分，对于提升银行中间业务收入具有重要意义。因此，为了保持或提升市场竞争力，其他银行大概率也会选择跟进。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李琳琳","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.26.2","shortVersion":"4.26.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2452688411"}

招商银行全面推行公募基金买入费率一折起 会有更多银行跟进吗？

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招商银行全面推行公募基金买入费率一折起会有更多银行跟进吗？