路特斯CEO谈豪华品牌退出价格战并涨价：从企业经营利润角度能够理解，但从品牌忠粉和客户角度看这就是儿戏

新浪科技07-19

新浪科技讯 7月19日上午消息，路特斯集团CEO冯擎峰近日在微博发文，谈及对价格战的看法。　　他表示，价格战本质目的就是短时间内以价换量、换市场占有率，解决企业眼前的危机。似乎这种成交价低于成本价的解决方式是提升销量的灵丹妙药。其实通过一些品牌的大胆降价结果来看，以价换量并不能达到预期，反而销量还下降了。　　他还提到，某些豪华品牌宣布退出价格战同时宣布自己的产品会涨价，媒体称“服软”。从企业...

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