微软高管：索尼在欧洲游戏市场占据主导地位

中关村在线07-20 13:02

近日，微软Xbox的欧洲、中东和非洲地区（EMEA）市场营销主管Michael Flatt在接受采访时表示，公司在与竞争对手索尼的市场营销资金方面的差距较大。他表示：“从资金情况来看，我们需要非常努力才能与竞争对手抗衡。他们拥有我们无法享受的营销资金，但这完全没问题。我们采取了一种更具财务责任感的媒体投资方式。我们没有巨额的媒体预算，所以我们必须非常拼命，去争取其他地方的资金。”一直以来，...

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