巨星传奇早盘涨超6% 公司实现IP与新零售业务双轮驱动

新浪港股07-18

巨星传奇（06683）早盘上涨6.17%，现报11.36港元，成交额1015.58万港元。　　巨星传奇旗下领衔产品魔胴咖啡作为该节目的特别赞助商亮相。该产品于2020年-2023年连续四年蝉联中国防弹饮料市场份额第一。在业内人士看来，巨星传奇这种IP与新零售业务双轮驱动的运营模式正是其护城河所在，有望为公司业绩带来持续性增长。海量资讯、精准解读，尽在新浪财经APP

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