五粮液集团副总经理蒋文春率队到珍酒考察，提出在这方面加深合作

酒业内参07-11

据珍酒李渡消息，7月9日，五粮液集团副总经理，普什集团党委书记、董事长蒋文春率队到珍酒考察，并座谈交流。珍酒李渡集团董事长吴向东热情接待。　　座谈会上，吴向东对蒋文春一行到来表示欢迎，并介绍珍酒历史沿革、项目规划、市场布局、体验式营销等有关情况。他表示，珍酒近年来已投入超120亿元用于增产扩能，优质酱酒年产能现已突破4.1万吨，基酒库存达9万吨，产能规模稳居贵州酱酒企业前三；同时，凭借深厚历史...

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regard","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"83189":1,"03189":1,"000858":1},"content_text":"据珍酒李渡消息，7月9日，五粮液集团副总经理，普什集团党委书记、董事长蒋文春率队到珍酒考察，并座谈交流。珍酒李渡集团董事长吴向东热情接待。\n\n　　座谈会上，吴向东对蒋文春一行到来表示欢迎，并介绍珍酒历史沿革、项目规划、市场布局、体验式营销等有关情况。他表示，珍酒近年来已投入超120亿元用于增产扩能，优质酱酒年产能现已突破4.1万吨，基酒库存达9万吨，产能规模稳居贵州酱酒企业前三；同时，凭借深厚历史底蕴与蓬勃发展势头，形成了行业独一无二的品牌“1234歌”，即中国白酒一号工程、中国酱香白酒第二股、贵州三大酱香品牌、中国四大国宴白酒。\n\n　　面对行业发展新趋势，吴向东表示，珍酒正致力于构建体验式营销体系，加快推进珍酒庄园项目，推动卖酒向卖生活方式转变，并将以更加开放的姿态，寻求与各领域广泛合作，共同探索资源共享、优势互补的共赢之路。\n\n　　蒋文春对珍酒的市场布局和体验式营销战略高度肯定，并介绍五粮液集团、普什集团生产经营情况，分享包装产业市场趋势、生产管理、技术创新等方面内容。他表示，在行业面临消费习惯、消费人群、流通渠道变化等诸多不确定性背景下，珍酒在品牌推广和体验式营销方面的探索，展现出了情怀、深度与追求，极具借鉴意义。\n　　蒋文春进一步表示，作为五粮液集团的业务核心板块，普什集团专注于新包装、新材料、智能制造及新能源汽车配套等领域的深耕细作，正全力推动包装产业向智能化、数字化、绿色化转型，技术水平处于国内领先地位，期待双方加深合作，共同促进中国酒业的繁荣发展。\n\n　　当天，蒋文春一行还参观了珍酒酿酒车间、封坛酒库、1935文化广场、“中国白酒一号工程”原址等，深入了解珍酒酿造技艺与文化底蕴。\n　　珍酒李渡集团副总裁刘伯强、王钢参加座谈会并陪同参观。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：梁斌 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