传淘天集团将弱化绝对低价战略回归GMV指标

智通财经07-11

智通财经APP获悉，据36氪报道，淘天集团在618结束后(6月底)召开了一场商家闭门会，一线业务高管到场参与，会上明确几项变化，将于下半年正式实施。其中一个“核心变化”即是淘宝弱化了绝对低价战略，自2023年起搜索权重按照“五星价格力”分配的体系被弱化，改回按GMV(Gross Merchandise Volume，商品交易总额)分配。2024年上半年，许多类目的五星价格力已逐一取消。据了解，“...

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CC老豆
07-11
CC老豆
淘宝就是年年改策略，PDD几乎没变过

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Volume，商品交易总额)分配。2024年上半年，许多类目的五星价格力已逐一取消。据了解，“...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1149559.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1249","symbol_name":"综合零售","start_time":0,"source_url":"http://www.zhitongcaijing.com/content/detail/1149559.html","article_id":"2450589773","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2450589773","pubTimestamp":1720695831,"columns":[],"sourceInfo":{"source_id":"stock_zhitongcaijing","name":"智通财经网"},"weMediaInfo":null,"summary":"2024年上半年，许多类目的五星价格力已逐一取消。据悉，淘天集团CEO吴泳铭今年年初曾在内部明确，要以GMV为第一指标、回归货架电商。此番改革五星价格力指标，也是执行这个指令的具体业务动作。","collect":0,"end_time":0,"defaultTopTitle":"zhitongcaijing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89988":"阿里巴巴-WR","BK1249":"综合零售","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n传淘天集团将弱化绝对低价战略 回归GMV指标\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-07-11 19:03 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.zhitongcaijing.com/content/detail/1149559.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，据36氪报道，淘天集团在618结束后(6月底)召开了一场商家闭门会，一线业务高管到场参与，会上明确几项变化，将于下半年正式实施。其中一个“核心变化”即是淘宝弱化了绝对低价战略，自2023年起搜索权重按照“五星价格力”分配的体系被弱化，改回按GMV(Gross Merchandise Volume，商品交易总额)分配。2024年上半年，许多类目的五星价格力已逐一取消。据了解，“...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1149559.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89988":"阿里巴巴-WR","BK1249":"综合零售","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","IE00BMPRXN33.USD":"NEUBERGER BERMAN 5G CONNECTIVITY \"A\" (USD) ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","BK4503":"景林资产持仓","BK4502":"阿里概念","LU0196878994.USD":"MANULIFE GF CHINA VALUE \"AA\" (USD) INC","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","BK4587":"ChatGPT概念","BK4505":"高瓴资本持仓","BK4581":"高盛持仓","BK4504":"桥水持仓","IE00B5MMRT66.SGD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (SGDHDG) ACC","BK4585":"ETF&股票定投概念","BABA":"阿里巴巴","LU1046421795.USD":"富达环球科技A-ACC","IE00B543WZ88.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) ACC","BK1142":"互联网与直销零售","LU0029875118.USD":"TEMPLETON ASIAN GROWTH \"A\" INC","LU0651946864.USD":"贝莱德新兴市场股票收益A2","LU0128522744.USD":"TEMPLETON EMERGING MARKETS \"A\" ACC","BK1575":"同股不同权","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","BK1502":"双十一","BK1584":"蚂蚁金服概念","LU1051768304.USD":"贝莱德新兴市场股票收益A6","BK1501":"阿里概念股","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","LU0072462343.USD":"贝莱德亚洲巨龙基金","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU1046422090.SGD":"Fidelity Pacific A-SGD","LU0251143458.SGD":"Fidelity Emerging Markets A-SGD","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","BK4579":"人工智能","LU1515016050.SGD":"Blackrock Emerging Markets Equity Income A6 SGD-H","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","BK4526":"热门中概股","LU0140636845.USD":"施罗德大中华区股票A Acc","09988":"阿里巴巴-W","BK4575":"芯片概念","LU0880133367.SGD":"UBS (LUX) EQUITY FUND CHINA OPPORTUNITY USD \"P\" (SGD) ACC","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","BK1610":"ETF&股票定投概念","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","BK4524":"宅经济概念","BK4527":"明星科技股","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","BK4588":"碎股"},"source_url":"http://www.zhitongcaijing.com/content/detail/1149559.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2450589773","content_text":"智通财经APP获悉，据36氪报道，淘天集团在618结束后(6月底)召开了一场商家闭门会，一线业务高管到场参与，会上明确几项变化，将于下半年正式实施。其中一个“核心变化”即是淘宝弱化了绝对低价战略，自2023年起搜索权重按照“五星价格力”分配的体系被弱化，改回按GMV(Gross Merchandise Volume，商品交易总额)分配。2024年上半年，许多类目的五星价格力已逐一取消。据了解，“五星价格力”是根据单品在淘宝内外同款商品的价格情况，给出1-5的星级，以此判断单品在整个市场的价格是否具有价格优势的价格力评估体系。在该体系下的商品的价格越低，流量就会越高。上述报道称，改回按GMV分配后，今年淘宝考核的重点也转变为GMV(交易金额)、AAC(平均消费金额)，而不再追求由低价带来的高DAC(订单量)。据报道引述淘宝内部人士称，未来不会一味把五星价格力这套逻辑强推给所有商家了，只是让适合的且有意愿的商家来参与。据悉，淘天集团CEO吴泳铭今年年初曾在内部明确，要以GMV为第一指标、回归货架电商。此番改革五星价格力指标，也是执行这个指令的具体业务动作。","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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传淘天集团将弱化绝对低价战略 回归GMV指标

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传淘天集团将弱化绝对低价战略回归GMV指标