中式快餐品牌“晓田祥”牵手“郑州太古可口可乐”，开启[纯悦]定标水新里程

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大河网讯中式快餐连锁餐饮品牌晓田祥，牵手[纯悦]定标水。7月10日，郑州太古可口可乐饮料有限公司（下简称：郑州太古可口可乐）与中式快餐连锁餐饮品牌晓田祥签约，双方共同开启合作新里程。据了解，晓田祥是郑州太古可口可乐在中式快餐领域的首家[纯悦]定制化合作客户，双方的合作走向纵深，也各自打开了新的消费场景。[纯悦]是可口可乐旗下的包装水品牌，凭借过硬的产品品质和知名度，已经成为国内水领域的领军品牌...

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中式快餐连锁餐饮品牌晓田祥，牵手[纯悦]定标水。7月10日，郑州太古可口可乐饮料有限公司（下简称：郑州太古可口可乐）与中式快餐连锁餐饮品牌晓田祥签约，双方共同开启合作新里程。据了解，晓田祥是郑州太古可口可乐在中式快餐领域的首家[纯悦]定制化合作客户，双方的合作走向纵深，也各自打开了新的消费场景。[纯悦]是可口可乐旗下的包装水品牌，凭借过硬的产品品质和知名度，已经成为国内水领域的领军品牌之一。什么是定标水？在产品原瓶身上，除了经典的钻石标识外，晓田祥的logo也占据了C位，能够让消费者清晰的感知到这款产品，是晓田祥与[纯悦]的联合出品。两大品牌的势能叠加，更是成为双方长远合作发展，共同迈向新篇章的重要加持。据介绍，晓田祥餐饮始于2006年， 它从安阳市文峰南路一家不足20平米的小店起步，一步步将产业拓展到河南、河北、山东、山西、安徽等区域，全国门店达600余家，并开始迈向千城万店的新目标。为了保证品质，晓田祥始终采用闭环式产业链化运营模式，业务涵盖餐饮服务、管理培训、基地培植、食品研发、冷链物流、整店输出等，是河南省重点连锁企业、河南省百强餐饮企业、河南省明星餐饮企业。“晓田祥在创业初期就与可口可乐开展合作，从最初的玻璃瓶装可口可乐，到如今的[纯悦]定标水，合作长达18年，特别是晓田祥自主研发的麻辣诱惑搭配可口可乐，成为了难以忘怀的味道。”晓田祥运营总监田健雨表示，可口可乐其深厚的文化底蕴与持续的创新能力，将为晓田祥的品牌提升注入新的活力，双方将携手并进，为顾客带来更多惊喜与美好的体验。郑州太古可口可乐市场销售总监龙胜广表示，正是基于晓田祥对品质和品牌的重视，与可口可乐的经营理念同频共振，我们彼此双向奔赴，率先在我省“中式连锁快餐”领域与晓田祥开启定标水的合作。“郑州太古可口可乐扎根、深耕河南市场已经28年，我们生产和销售的不仅有可口可乐、雪碧、芬达、美汁源、怡泉、水动乐等年销售额超10亿美元的产品，还有纯悦、淳茶舍、酷儿、魔爪等多品牌产品。”龙胜广表示，定标水合作只是双方合作的开始，未来可口可乐会提供更多的线上和线下方案支持，期望与晓田祥达成全面、深度战略合作。选择可口可乐作为战略伙伴，已经成为老乡鸡、姐弟俩土豆粉、谷田稻香等知名餐饮品牌的共识。从全国餐饮消费趋势看，消费者越来越追求个性化，更多元、更好玩的产品组合。在今年6月，郑州太古可口可乐与姐弟俩土豆粉的首款定制特调饮品“可乐叫话梅”上新，也在行业内引起了广泛关注。可以预见，在餐饮行业探寻守正与创新之间，拥有丰富产品资源，更强品牌势能的可口可乐，也正在与诸多餐饮品牌双向奔赴。（刘莉媛）","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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