华润啤酒侯孝海：白酒消费低迷等背景之下需构建厂商命运共同体

每日经济新闻07-12

7月12日，在安徽合肥举办的2024华润酒业渠道伙伴大会上，华润啤酒董事会主席侯孝海表示，当前白酒消费低迷，消费频次、消费客单价、消费场景发生快速改变，经销商面临的压力很大。图片来源：每经记者张宝莲摄　　他表示，进入酒业新时代，传统的厂商合作关系已无法满足当前的发展需求，随着市场环境、消费者行为及行业竞争态势的变化，厂商需要成为命运共同体。侯孝海阐述了关于构建新型厂商关系的九大理念，包括目标一致...

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华润啤酒侯孝海：白酒消费低迷等背景之下 需构建厂商命运共同体

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华润啤酒侯孝海：白酒消费低迷等背景之下需构建厂商命运共同体