新经典获国海证券买入评级，短视频营销出爆款

金融界07-07

7月7日，新经典获国海证券买入评级，近一个月新经典获得1份研报关注。国海证券预计，新经典在大环境承压的国内图书市场中，收入韧性强，海外业务快速发展，利润增长稳健，预计2024~2026年营业收入分别为9.94/10.76/11.65亿元，归母净利润分别为1.8/1.97/2.1亿元。研报认为，新经典的版权资源丰富，且公司在探索短视频等新型营销方式方面取得了成功，创造了公司单书销量最短时间突破百万册...

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