取代IPG，阳狮拿下乐高集团全球媒介代理业务

经济观察报07-02

经过为期18个月的比稿，7月1日，乐高集团任命阳狮集团为其全球媒体代理。为此，阳狮集团特别组建名为“Publicis One”的专门团队服务乐高，该团队由Starcom领导。乐高集团首席产品与营销官朱莉娅·戈丁在一份声明中表示：“我们对Publicis One的专业深度和广度以及他们一致的文化价值观印象深刻。”乐高是一个相当大的客户。根据COMvergence的数据，乐高在2023年在全球媒体上的...

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