雅戈尔：MAYOR品牌已入驻SKP、万象系商圈，将加大休闲系列产品布局，2024年时尚体验馆下半年陆续开业

金融界07-03

雅戈尔披露投资者关系活动记录表显示，公司旗下高端定制品牌MAYOR已入驻SKP、万象系等商圈，UNDEFEATED与HELLY HANSEN在渠道端对公司有较强赋能，同时公司将加强品牌宣传的投入及“公司总部”对“渠道总部”的沟通。针对消费降级的趋势，公司将在稳定自身品牌定位的基础上，继续进行品类延伸，加大休闲系列产品的布局，并逐步拓宽价格带。2024年计划开设的时尚体验馆将集中在下半年陆续开业，...

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