2024视频号洞察报告发布：品牌商家GMV同比增长逾200%

证券日报06-27

6月26日，微盟携手百准共同发布了《2024视频号商业化趋势洞察研究报告》（下称：《报告》）。当前，视频号正处于商业化加速的快车道，已经成为品牌商家新的流量洼地和增长引擎——据微盟商家调研显示，65%的商家将视频号作为私域变现的场域，希望进行交易转化；55%的商家认可视频号公私域联动的优势，有助于企业长效经营；51%商家认可视频号的社交属性，认为微信生态中的熟人社交让视频号的内容更具信任感。　　...

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