五粮液董事长曾从钦带队调研市场：要辨证看待短期市场行为和长期利益之间孰轻孰重的关系

酒业内参06-26

据五粮液集团消息，6月18日至20日，五粮液集团（股份）公司党委书记、董事长曾从钦带队调研市场，深入市场一线了解五粮液品牌、五粮液浓香酒品牌销售情况，研究市场走势，回应市场关切。曾从钦董事长强调，要保持战略定力和发展自信，以“五个坚定”推动营销工作开展。　　本次调研，曾从钦董事长密集走访了四川、陕西、安徽、江苏等市场，通过访问专卖店、星级终端、五粮液集合店，举行经销商会谈、座谈，拜访经销商客户...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2446806436?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-06-26 07:58","share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","id":"2446806436","market":"us","top_or_hot":-1,"title":"五粮液董事长曾从钦带队调研市场：要辨证看待短期市场行为和长期利益之间孰轻孰重的关系","media":"酒业内参","content":"<div>\n<p>据五粮液集团消息，6月18日至20日，五粮液集团（股份）公司党委书记、董事长曾从钦带队调研市场，深入市场一线了解五粮液品牌、五粮液浓香酒品牌销售情况，研究市场走势，回应市场关切。曾从钦董事长强调，要保持战略定力和发展自信，以“五个坚定”推动营销工作开展。\n\n　　本次调研，曾从钦董事长密集走访了四川、陕西、安徽、江苏等市场，通过访问专卖店、星级终端、五粮液集合店，举行经销商会谈、座谈，拜访经销商客户...</p>\n\n<a href=\"https://finance.sina.com.cn/chanjing/jync/zxxx/2024-06-26/doc-inazzfpt6425461.shtml\">网页链接</a>\n\n</div>\n","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>五粮液董事长曾从钦带队调研市场：要辨证看待短期市场行为和长期利益之间孰轻孰重的关系</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n五粮液董事长曾从钦带队调研市场：要辨证看待短期市场行为和长期利益之间孰轻孰重的关系\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-06-26 07:58 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/chanjing/jync/zxxx/2024-06-26/doc-inazzfpt6425461.shtml><strong>酒业内参</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据五粮液集团消息，6月18日至20日，五粮液集团（股份）公司党委书记、董事长曾从钦带队调研市场，深入市场一线了解五粮液品牌、五粮液浓香酒品牌销售情况，研究市场走势，回应市场关切。曾从钦董事长强调，要保持战略定力和发展自信，以“五个坚定”推动营销工作开展。\n\n　　本次调研，曾从钦董事长密集走访了四川、陕西、安徽、江苏等市场，通过访问专卖店、星级终端、五粮液集合店，举行经销商会谈、座谈，拜访经销商客户...</p>\n\n<a href=\"https://finance.sina.com.cn/chanjing/jync/zxxx/2024-06-26/doc-inazzfpt6425461.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1969619763.USD","symbol_name":"EASTSPRING INV CHINA A SHARES GROWTH \"A\" (USD) ACC","start_time":0,"source_url":"https://finance.sina.com.cn/chanjing/jync/zxxx/2024-06-26/doc-inazzfpt6425461.shtml","article_id":"2446806436","we_media_id":null,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/chanjing/jync/zxxx/2024-06-26/doc-inazzfpt6425461.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2446806436","pubTimestamp":1719359880,"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"据五粮液集团消息，6月18日至20日，五粮液集团（股份）公司党委书记、董事长曾从钦带队调研市场，深入市场一线了解五粮液品牌、五粮液浓香酒品牌销售情况，研究市场走势，回应市场关切。曾从钦董事长强调，要保持战略定力和发展自信，以“五个坚定”推动营销工作开展。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"83189":"易方达白酒-R","LU1969619763.USD":"EASTSPRING INV CHINA A SHARES GROWTH \"A\" (USD) ACC","BK0183":"MSCI概念","BK0012":"证金概念","BK0196":"行业龙头","LU0048580855.USD":"富达大中华区A","LU0890818403.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD-H","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","LU1064131003.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"A\" (USD) ACC","LU0819121731.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC","LU0862451753.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","03189":"易方达白酒","BK0028":"国家队","LU1781817850.SGD":"Blackrock Systematic China A-Share Opportunities A2 SGD-H","LU1580142542.USD":"Blackrock Systematic China A-Share Opportunities A2 USD","BK0164":"国企混改","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU2328871848.SGD":"Eastspring Investments - China A Shares Growth AS SGD","LU1064130708.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"I\" (USD) ACC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","BK0188":"融资融券","000858":"五粮液","BK0187":"一线龙头","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","LU2148510915.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"R\" (USD) ACC","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","BK1610":"ETF&股票定投概念","BK0175":"白马股","BK0215":"饮品","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU1655091616.SGD":"JPMorgan Funds - China A-Share Opportunities A (acc) SGD","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC"},"translate_title":"Zeng Congqin, chairman of Wuliangye, led a team to investigate the market: it is necessary to dialectically view the relationship between short-term market behavior and long-term interests","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"83189":1,"03189":1,"000858":1},"content_text":"据五粮液集团消息，6月18日至20日，五粮液集团（股份）公司党委书记、董事长曾从钦带队调研市场，深入市场一线了解五粮液品牌、五粮液浓香酒品牌销售情况，研究市场走势，回应市场关切。曾从钦董事长强调，要保持战略定力和发展自信，以“五个坚定”推动营销工作开展。\n\n　　本次调研，曾从钦董事长密集走访了四川、陕西、安徽、江苏等市场，通过访问专卖店、星级终端、五粮液集合店，举行经销商会谈、座谈，拜访经销商客户，听取营销大区工作汇报等多种方式，全面摸排了五粮液和五粮液浓香酒的产品销售、政策落地、品牌氛围、消费者培育、商家经营等情况，认真收集了经销商的意见和建议。\n\n　　调研过程中商家反映，今年端午节期间，五粮液市场动销相对稳定。其中，五粮液1618、39度五粮液两款产品动销较好，开瓶扫码活动深受市场欢迎，消费者、终端参与积极性提升；第八代五粮液出现逆势增长，在白酒大单品中保持刚性需求。\n\n　　曾从钦董事长在调研期间指出，当前白酒产业正在经历深度调整期，市场环境复杂、消费趋于理性、白酒价值加速回归，希望厂商团队保持战略定力，坚定发展自信，共同应对市场考验，抓住市场机遇实现可持续发展。\n　　对于做好当前市场营销工作，曾从钦董事长强调了“五个坚定”：\n　　一要坚定品质为基。要牢固树立“品质为魂、匠心酿造”的质量理念，充分发挥五粮液稳定的原粮供应、科学的酿酒生产、高效的酒体开发等体系化优势，以及“从一粒种子到一滴美酒”的全生命周期质量管理模式，进一步推动五粮液品质提升。\n　　二要坚定文化铸魂。持续弘扬“和合共生、美美与共”的文化理念，做好品牌文化宣传和品牌氛围打造，不断扩大五粮液品牌与五粮液浓香酒品牌的市场影响力。\n　　三要坚定守正创新。立足五粮液的“五大优势”与“五大自信”，始终围绕市场需求推进营销创新，通过产品创新设计、场景创新打造、圈层创新开发等多种方式，有效满足消费者的多元化消费需求。\n　　四要坚定生态构建。坚定构建健康、稳定、持久的五粮液商业生态，重点推进良性的渠道生态打造，全心全意地服务好大商、维护好老商、拓展好新商，积极治理和改善破坏商业生态的个别现象，着力打造五粮液厂商利益共同体。\n　　五要坚定长期主义。厂商队伍需要树立长远的发展目光，辨证地看待短期市场行为和长期利益之间孰轻孰重的关系，久久为功推动品牌发展，实现共建共赢。\n　　五粮液股份公司总经理助理、江苏营销大区总经理王源培，公司办公室、融媒体中心、五粮液品牌事业部、市场管理部、四川营销大区、陕西营销大区、安徽营销大区、江苏营销大区，以及五粮液浓香酒公司陕甘宁蒙西营销大区、安徽营销大区、江苏营销大区相关负责人陪同调研。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：梁斌 SF055","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2446806436"}