京东、淘宝、拼多多主力用户对比：京东一线城市领先太多

赛迪网06-26

根据QuestMobile的数据，随着618购物节消费习惯的逐渐形成，自5月中下旬以来，线上零售和快递业务均呈现出增长的趋势。整体电商行业的活跃渗透率已经达到了85.6%，这一数字不仅超过了去年6月份的水平，而且行业的平均日活跃用户数也从去年的6.5亿上升至6.67亿。数据进一步显示，京东、淘宝和拼多多这三大电商平台的核心用户群体在性别和年龄分布上存在显著差异。在京东平台上，高粘性用户中男性的比例...

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