后高考经济下，唯品会户外运动装备成倍增长

中金在线06-28

6月28日，多地公布高考分数线，在紧张地查分、报志愿之后，高考生们迎来了漫长的暑假。毕业游、聚餐、消费……“后高考经济”浪潮兴起，催热了旅游、餐饮、数码产品等消费市场。根据同程旅行数据，6月以来，毕业游相关搜索热度环比上涨超过3倍，相关旅行产品预订热度同比上涨近1倍。去哪儿数据显示，6月中下旬，高中、大学毕业生旅游预订量同比去年增长九成。除了毕业旅行外，火热的“后高考经济”带动数码产品人气上升。...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2446549460?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-06-28 10:49","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2446549460","market":"us","top_or_hot":-1,"title":"后高考经济下，唯品会户外运动装备成倍增长","media":"中金在线","content":"<div>\n<p>6月28日，多地公布高考分数线，在紧张地查分、报志愿之后，高考生们迎来了漫长的暑假。毕业游、聚餐、消费……“后高考经济”浪潮兴起，催热了旅游、餐饮、数码产品等消费市场。根据同程旅行数据，6月以来，毕业游相关搜索热度环比上涨超过3倍，相关旅行产品预订热度同比上涨近1倍。去哪儿数据显示，6月中下旬，高中、大学毕业生旅游预订量同比去年增长九成。除了毕业旅行外，火热的“后高考经济”带动数码产品人气上升。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2024062810523395e06aca&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>后高考经济下，唯品会户外运动装备成倍增长</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n后高考经济下，唯品会户外运动装备成倍增长\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-06-28 10:49 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2024062810523395e06aca&s=b><strong>中金在线</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>6月28日，多地公布高考分数线，在紧张地查分、报志愿之后，高考生们迎来了漫长的暑假。毕业游、聚餐、消费……“后高考经济”浪潮兴起，催热了旅游、餐饮、数码产品等消费市场。根据同程旅行数据，6月以来，毕业游相关搜索热度环比上涨超过3倍，相关旅行产品预订热度同比上涨近1倍。去哪儿数据显示，6月中下旬，高中、大学毕业生旅游预订量同比去年增长九成。除了毕业旅行外，火热的“后高考经济”带动数码产品人气上升。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2024062810523395e06aca&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4526","symbol_name":"热门中概股","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2024062810523395e06aca&s=b","article_id":"2446549460","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2024062810523395e06aca&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2446549460","pubTimestamp":1719542951,"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"“后高考经济”浪潮兴起，催热了旅游、餐饮、数码产品等消费市场。除了毕业旅行外，火热的“后高考经济”带动数码产品人气上升。唯品会上，冲锋衣、溯溪鞋、防晒衣销量分别同比增长超过86%、62%和50%，户外桌椅、户外炊具、天幕等户外装备也呈倍数增长。唯品会相关品类负责人介绍。专家表示，“后高考经济”是中国消费市场多元化、个性化发展趋势的体现。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4526":"热门中概股","BK4588":"碎股","BK4552":"Archegos爆仓风波概念","BK4585":"ETF&股票定投概念","BK4558":"双十一","BK4509":"腾讯概念","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","BK4122":"互联网与直销零售","BK4503":"景林资产持仓","BK4220":"综合零售","BK4531":"中概回港概念","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","BK4505":"高瓴资本持仓","VIPS":"唯品会"},"translate_title":"Under the post-college entrance examination economy, Vipshop's outdoor sports equipment has doubled","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"VIPS":1},"content_text":"6月28日，多地公布高考分数线，在紧张地查分、报志愿之后，高考生们迎来了漫长的暑假。毕业游、聚餐、消费……“后高考经济”浪潮兴起，催热了旅游、餐饮、数码产品等消费市场。根据同程旅行数据，6月以来，毕业游相关搜索热度环比上涨超过3倍，相关旅行产品预订热度同比上涨近1倍。去哪儿数据显示，6月中下旬，高中、大学毕业生旅游预订量同比去年增长九成。除了毕业旅行外，火热的“后高考经济”带动数码产品人气上升。高考结束后，不少家长开始提前为孩子准备入学需要的“装备”，数码“三件套”——手机、平板和电脑成为家长礼物的首选。“高考前，我就承诺给孩子买一台新手机，之前为了备考不敢用太好的手机，现在终于可以换新的，小孩可高兴了。”市民刘先生表示，他刚刚在618期间下单了一台新手机。特卖电商唯品会数据显示，高考结束以来，平台上平板电脑、手机、笔记本等产品受到关注，苹果、华为、小米等品牌销量可观，其中平板电脑销量同比增长近40%，手机销量同比增长近20%，除此之外，像智能手表、游戏设备等电子产品也受到关注。超长暑假也为户外运动市场带来增量，近年来随着登山、徒步、滑雪等户外运动火热，越来越多学生关注并参与到户外运动中，带动了冲锋衣、防晒衣、运动套装等相关服饰装备品类销量激增。唯品会上，冲锋衣、溯溪鞋、防晒衣销量分别同比增长超过86%、62%和50%，户外桌椅、户外炊具、天幕等户外装备也呈倍数增长。值得一提的是，黄金市场也迎来了“小高潮”，近期国际金价有所下跌，部分家长选择购入金饰作为高考礼物，主打“金榜题名”的金饰最受家长的青睐，“黄金产品既有美好的寓意，又有一定价值，很多家长都愿意买来送给考生。”唯品会相关品类负责人介绍。专家表示，“后高考经济”是中国消费市场多元化、个性化发展趋势的体现。在享受购物乐趣的同时，专家也提醒家长与考生保持理性，社会和学校也应该加强对考生的消费教育，帮助他们树立正确的消费观。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2446549460"}