麦当劳植物肉汉堡测试在美遇冷，公司决定终止推广

环球网06-27

【环球网财经综合报道】6月27日，据彭博社消息，近日，麦当劳公司高管在公开场合表示，之前在美国进行的植物肉汉堡测试并未达到预期效果，因此决定结束该项测试。此举显示出植物基食品在麦当劳美国市场上的接受度有限。在芝加哥举行的全球食品论坛上，麦当劳美国首席执行官乔·埃林格坦言，该公司在旧金山和达拉斯进行的McPlant汉堡测试“在两个市场均未获得成功”。他进一步指出，美国消费者对于“麦当劳的植物蛋白或...

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promotion","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MCD":1},"content_text":"【环球网财经综合报道】6月27日，据彭博社消息，近日，麦当劳公司高管在公开场合表示，之前在美国进行的植物肉汉堡测试并未达到预期效果，因此决定结束该项测试。此举显示出植物基食品在麦当劳美国市场上的接受度有限。在芝加哥举行的全球食品论坛上，麦当劳美国首席执行官乔·埃林格坦言，该公司在旧金山和达拉斯进行的McPlant汉堡测试“在两个市场均未获得成功”。他进一步指出，美国消费者对于“麦当劳的植物蛋白或其他植物蛋白”产品并不热衷。该公司计划在2022年正式结束这项测试。尽管植物性食品在欧洲市场表现相对较好，但在美国，麦当劳的顾客似乎对此类食品并不感兴趣。埃林格提到，如果顾客真的对沙拉等健康食品有需求，麦当劳很愿意重新推出沙拉，但根据他们的经验，这并不是消费者真正想要的。与此同时，麦当劳的合作伙伴Beyond Meat Inc.的股价在相关消息公布后并未受到显著影响，而麦当劳自身的股价也保持稳定。这反映出市场对于麦当劳植物肉产品的冷淡态度并未对其财务状况产生实质性影响。面对消费者对蛋白质的偏好，麦当劳已经转向投资鸡肉产品。埃林格透露，目前该公司的鸡肉销量已经超过了牛肉销量。他分析认为，部分原因在于鸡肉相对较低的生产成本，使得它成为寻求经济实惠食品的消费者的理想选择。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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