苹果WWDC2024开启AR新篇章,微美全息(WIMI.US)积极入局提振推动AI+AR发展

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获悉，北京时间6月11日凌晨1点，苹果(AAPL.US)一年一度备受瞩目的“全球开发者大会”(WWDC)在美国加州开幕。在持续一个半小时的主题演讲中，苹果不负众望地放出了AI策略方面的“大招”Apple Intelligence，并发布了包括iOS 18、iPadOS18、macOS15以及visionOS2等在内的一系列软件更新。VisionOS 2一系列更新内容此前，在WWDC 24的预热视频...

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AR","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AR":1,"WIMI":1,"AAPL":1},"content_text":"获悉，北京时间6月11日凌晨1点，苹果(AAPL.US)一年一度备受瞩目的“全球开发者大会”(WWDC)在美国加州开幕。在持续一个半小时的主题演讲中，苹果不负众望地放出了AI策略方面的“大招”Apple Intelligence，并发布了包括iOS 18、iPadOS18、macOS15以及visionOS2等在内的一系列软件更新。VisionOS 2一系列更新内容此前，在WWDC 24的预热视频中，Vision Pro就十分抢镜。Mike Rockwell戴着Vision Pro端坐机舱内，等待与同事一同跳伞进入苹果总部Apple Park，镜头还专门给Rockwell来了一个特写，显露出了浓浓的宣传意味。具体来说，苹果率先介绍了对今年2月发售的头显产品Vision Pro进行的首次重大软件更新，即visionOS 2，新系统能带来更沉浸式的使用体验。苹果官方称，visionOS 2将于今秋作为免费更新提供，届时所有用户将能够使用更多功能来提升对空间计算的运用，包括将照片转化为3D回忆，通过简单自然的手势轻松进入主屏幕视图。另外，除了推出新的Vision Pro软件版本，苹果还公布了Vision Pro的全球发售计划。其中，Vision Pro将于6月14日起在中国、日本和新加坡开启预购，6月28日起正式发售。谷歌AR眼镜导航相关专利无独有偶，近日，谷歌(GOOG.US)申请了一项题为“用于AR设备的神经网络地图辅助惯性测距技术”的专利，专利号为US 20240176419 A1，该系统旨在使用两组“6自由度”数据实现更加精确的AR导航。其中，系统会调用与物理环境相关的地图数据，并结合AR眼镜上的摄像头所捕捉到的数据以判断用户所在的现实地理位置以及方位(VPS)。谷歌指出，即便视觉传感器被遮挡，这些测量结果也会有所帮助。显然，从去年苹果推出Apple Vision Pro之后，整个XR产业迎来了新一轮的红利期，尤其是AR行业，从资本到产品再到生态的建设，已然进入了“繁荣期”。在近期研究机构CINNO Research新发布数据显示中，AR在出货量上实现了对VR的反超。除了在出货量上反超VR外，开年以来，可以看到，AR企业也都相继传来融资的好消息。当下，市场期待，苹果等巨头入局能带动AR真正迎来大爆发，走出寒冬。而visionOS 2更新中最吸引人的，无疑是对于空间照片和空间视频生态的扩展。微美全息入局AI+AR潮流眼下，在投资收紧的当下，众多头部企业积极入局和推动AR增长，与此同时，公开资料显示，作为全息AR第一股微美全息(WIMI.US)面对市场大趋势，基于AI与AR的融合，极大丰富AR的应用场景，尤其是在生活类的应用中，都会使得其使用的AR便捷性、准确性得到明显提升。事实上，多家AR厂商都在加大技术深度的建设，将更多的2D应用拉到3D世界中，基于此，微美全息也展开了很多种不同形态的技术和产品思考。因而为了进一步提升AR的市场渗透率，微美全息基于AI+AR，让AI大模型的加入在XR行业中打开新的探索，呈现出AR厂商积极拓展市场的一方面。在某种程度上，AI的加速发展，也为AR找到了新的方向。此前，多家研究机构均发布报告预测称，借助AI的助推，XR消费电子行业将迎来新一轮的发展机遇。这与微美全息不谋而合，在未来空间计算时代中，微美全息有望基于AI+AR的加持市场表现强劲，将会展现出独特的价值和潜力。结尾苹果当红产品Vision Pro使用的系统visionOS 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