大摩预判：游戏大环境已变，不利网易，看好腾讯

华尔街见闻06-19

在游戏市场全面进入存量时代之后，行业两大巨头腾讯和网易的角力日益加剧，全方位的激烈竞争避无可避，究竟谁能笑到最后？而且游戏行业大环境已“今非昔比”，众多投行机构已然为这万亿市场的角逐押下赌注，其中摩根士丹利在6月18日发布的研报中，将更多的筹码押给了腾讯。大摩分析师在研报中给出了两大理由： 1、游戏行业本身的结构性变化（比如监管重点的转移），对腾讯的低ARPU（每用户平均收入）游戏等“小游戏...

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